国际商务 试题 Chapter 1.pdf

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1、Chapter01GlobalizationAnswerKeyTrue/FalseQuestions1.Theshifttowardamoreintegratedandinterdependentworldeconomyisreferredtoasglobalization.TRUEGlobalizationreferstotheshifttowardamoreintegratedandinterdependentworldeconomy.Ithasseveralfacets,includingtheglobalizationofmarketsandtheg

2、lobalizationofproduction.AACSB:AnalyticBlooms:RememberDifficulty:1EasyLearningObjective:01-01Understandwhatismeantbythetermglobalization.Topic:WhatIsGlobalization?2.Acompanydoesnotneedalargesizetofacilitate,andbenefitfrom,theglobalizationofmarkets.TRUEAcompanydoesnothavetobethesize

3、ofmultinationalgiantstofacilitate,andbenefitfrom,theglobalizationofmarkets.IntheUnitedStates,forexample,nearly90percentoffirmsthatexportaresmallbusinessesemployinglessthan100people,andtheirshareoftotalU.S.exportshasgrownsteadilyoverthepastdecadetonowexceed20percent.AACSB:AnalyticBl

4、ooms:RememberDifficulty:1EasyLearningObjective:01-01Understandwhatismeantbythetermglobalization.Topic:WhatIsGlobalization?3.Companieshopetolowertheiroverallcoststructureorimprovethequalityorfunctionalityoftheirproductofferingthroughglobalizationofproduction.TRUETheglobalizationofpr

5、oductionreferstothesourcingofgoodsandservicesfromlocationsaroundtheglobetotakeadvantageofnationaldifferencesinthecostandqualityoffactorsofproduction.Bydoingthis,companieshopetolowertheiroverallcoststructureorimprovethequalityorfunctionalityoftheirproductoffering,therebyallowingthem

6、tocompetemoreeffectively.AACSB:AnalyticBlooms:RememberDifficulty:1EasyLearningObjective:01-01Understandwhatismeantbythetermglobalization.Topic:WhatIsGlobalization?4.Themostglobalmarketscurrentlyaremarketsforconsumerproducts.FALSEThemostglobalmarketscurrentlyarenotmarketsforconsumer

7、products—wherenationaldifferencesintastesandpreferencesarestilloftenimportantenoughtoactasabrakeonglobalization—butmarketsforindustrialgoodsandmaterialsthatserveauniversalneedtheworldover.AACSB:AnalyticBlooms:RememberDifficulty:1EasyLearningObjective:01-01Understandwhatismeantbythe

8、termglobalization.Topic:Wh