欧美商业ppt模板课件.ppt

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1、MakethemostofnowWFA/ISA–GlobalConferenceGraceMolenaarHeadofBrandDevelopmentTheVodafoneBrand–CreatingacultureofbrandengagementWearecommittedtobuildingtheworld’smostvaluablecommunicationsbrandVision,2001‘TobetheWorldLeaderinMobileCommunications………….’London,17/18October200725thPartnerMarketsConferenceO

2、urglobalbrandbuildingjourneystartedonly7yearsago,andhashadanumberofdistinctphasesBrandMigration“Hello”“HowAreYou?”LaunchVodafonelive!launch‘MaketheMostofNow’LaunchOpCo‘HowareYou?’andVodafonelive!executionsOpCo‘HowareYou?’ExecutionsPre200120012002200320042005MTMONToneofVoice20062007Wehavealsobuiltth

3、ebrandbyunifyingwhatwasaproliferationofsubbrandsunderasinglebrandhierarchyProducts&ServicesInasinglebrandhierarchy,thereisonlyonebrand;everythingelseisinformationtohelpcustomersnavigate(thisdrovetheimplementationofourcurrentnamingstrategy)MasterBrandTheproliferationofsub-brandswashinderingourability

4、tobuildVodafoneastheleadingbrandinourcategoryAsaresultwehaveachievedtremendousgrowthinourbrandawarenessandpreferenceEvolutionofPreferenceforVodafoneBrandEvolutionofSpontaneousAwarenessforVodafoneBrandOurbrandisbuiltonafoundationofanumberofstrategiccomponents,withtheMarketingFrameworkattheirheartMARK

5、ETINGFRAMEWORKBRANDEDCUSTOMEREXPERIENCEBRANDCOMMUNICATIONSBRANDVALUES&ENGAGEMENTTheMarketingFrameworkisthecornerstoneofourBrandStrategyWhyarewehere?HelpingourcustomersmakethemostoftheirtimeWherearewegoing?WewillbethecommunicationsleaderinanincreasinglyconnectedworldWhatdowedo?Creating&deliveringunb

6、eatableexperiencesthrough……Howdowedoit?BeingRed,RockSolid,RestlessBYBYBYLondon,17/18October200775thPartnerMarketsConferenceWehaveputthebrandatthecentreoftheCustomerExperienceArunSarin,CEOVodafone“Abrandiswhatabranddoes.”“Themostvaluablebrandsintheworldarethosewherethecustomerknowsthey’regoingtogetag

7、oodexperience”SirJohnBond,Chairman,VodafoneLondon,17/18October200785thPartnerMarketsConferenceWewantourcustomerstofeelappreciated,confidentandinspiredHelpingourcustomersmakethemostoftheirtimeRedRockSo