牛津译林模块四 unit1 Welcome to the unit课件.ppt

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1、Unit1Unit1AdvertisingWelcometotheunitTomakestudentsawareoftheroleofadvertisinginourdailylifeTotalkaboutthesixadsandputthemintwogroups.FinallyencouragethemtotellthedifferencebetweenthemTodiscussthelastthreequestionstoimprovetheirspeakingabilityEnjoysomebeautifuladsBrains

2、tormingThetopicswearegoingtotalkaboutisadvertisingandadvertisements.Lookatthefollowingads,guesswhatkindofproductorserviceisbeingadvertised.BALTICAbeerDentalimplantinsuranceAirCanadamarkerAreyouinterestedinadvertisements?Whydoyoulikethem?Doyouthinksomeofthemarewell-desig

3、ned?Ifyouhavethechance,doyouwanttobeanads-designer?Supposeyouareanads-designer,howwillyoudesignyouradvertisement?Talkaboutthepicturesonthelastslide.1.Whichadvertisementsmakeyouwanttobuyaproductorservicewhy?2.Whichadvertisementsmakeyouthinkaboutsocialproblems?Why?3.Doyou

4、believethatadvertisementstellthecompletetruth?Whyorwhynot?Trytodividethefourpicturesintotwoparts.AdsforpublicissuesAdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampooObservationDoyoulikereadingorwatchingadvertisements?Whatkindofadsdoyoulikebest?Andwhy?Whereca

5、nyoufindadvertisements?inthestreetWherecanyousee/hearadvertisements?onthebusatthebusstationontheradioonTVinthenewspaperinthemagazineontheInternetReadtheinstructionsandfocusonthefourposters.Discussthecontentofeachposterwithyourpartners.Whatcanyouseeinthepicture?Whatcanyo

6、ureadonit?Whatdoeseachadvertisementtrytotellus?IlovetoflywithOxlinAirlines.Whatdoestheadvertisementtrytosell,aproductorservice?2.Whatimpressiondothewordshaveonyou?3.WouldyouliketoflywithOxlinAirlines?Whyorwhynot?1.Whatproblemisthepostertryingtohighlight?2.Doyouthinkthis

7、advertisementhelpstomakepeopleawareofenvironmentalproblems?Afterreadingtheposter,doyouthinkdrugsareharmful?2.Ifsomeonetakesdrugs,whatwouldhappentohim/her?3.Doestheadvertisementteachyouaboutthebadeffectsoftakingdrugs?Whatarethey?1.Whatkindofpeopledoyouthinkthisadvertisem

8、entistargeting?Why?2.Doyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisshampoo?Why?TableFillin