《新境界-综合教程1》课件-unit-4上课讲义.ppt

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1、CompanyPerformanceUnit4新境界职业英语综合教程①PartITextAPartIIAppliedWritingPartIIITextBPartIVReadingSkillsDiscusswithyourneighborthefollowingquestions:Task1Pre-readingActivitiesBackWhatdoyouknowaboutcompanyperformance?2.WhatdoyouthinkistheperformanceofCoca-ColaCompany?3.WhichproductistheCoca-Colacompany

2、bestknownfor?Companyperformanceistheresultoftheactivitiesofanorganizationoveragivenperiodoftime.Coca-ColaCompanyisplacedatthetop10percentofthelargest2,500companiesintheworld.Coca-ColaCompanyisbestknownforitssoftdrinkCoca-Colawhichisthemostpopularandbiggest-sellingsoftdrinkinhistory,aswellasthe

3、best-knownproductintheworld.Back4.HowmanydifferentCoca-Colabeveragesdoyouknow?5.WhatwasCoca-Cola’ssaleslastyear?Coca-ColaCompanyhasaportfolioofmorethan3,300beverages,fromdietandregularsparklingbeveragestostillbeveragessuchas100percentfruitjuicesandfruitdrinks,waters,sportsandenergydrinks,teasa

4、ndcoffees,andmilk-andsoy-basedbeverages.Thecompanyreportedprofitsof$6.82bn(£4.36bn)for2009--ariseof17%onthepreviousyear.BackReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.a)____________:makechangesinb)____________:putmoneyinaprojectforprofitc)____________:b

5、randortradenamed)____________:airthatallanimalsdependontobreathee)____________:considerascomingfromf)____________:someonewhoownsorholdsashareofstocksinvestinnovatetrademarkoxygenattribute…toshareownerTask2BackMiniTextGrowingOurBusinessthroughTrademarkCoca-cola“TrademarkCoca-Colaistheoxygenforo

6、urCompany.Theprofitsfromitssalesenableustoinvestininnovatingnewproducts,createnewmarketingstrategiesandimproveourmarketpresence,allowingustoreturnvaluetoourshareowners.Wearefocusedoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers.”GaryFayardExecutiveVicePresidentandChiefFinan

7、cialOfficer12BackMiniTextThesalesofTrademarkCoca-Colaarewhatfuelourbusiness.ThegrowthandsuccessofTrademarkCoca‑ColaenablestheCoca‑Colasystemtofurtherinvestinprograms,marketingandinnovation.Overthepast20 years,TrademarkCoca‑Colahassoldan