第九届挑战杯大学生创业计划竞赛

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1、龙兴科技有限责任公司创业企划案第九届“挑战杯”大学生创业计划竞赛团队名称：作品名称：龙腾科技有限责任公司二〇一四年四月龙兴科技有限责任公司创业企划案目录1执行总结.................................................11.1公司与产品..........................................11.2市场与竞争..........................................21.3营销与生产.............

2、.............................21.4组织与人力资源......................................31.5投资与财务..........................................31.6企业责任............................................42项目背景................................................42.1产业背景...........

3、.................................42.2产品介绍............................................53市场与竞争...............................................63.1市场概述.............................................63.2销售渠道分析.......................................113.3机遇风险分析（S

4、WOT分析）...........................124营销企划................................................124.1目标市场...........................................124.2产品...............................................134.3价格...............................................14龙兴科技

5、有限责任公司创业企划案4.4销售渠道...........................................144.5推广策略...........................................154.6营销人员管理.......................................174.7业绩考评...........................................174.8营销问题解决............................

6、...........184.9公关...............................................184.10市场开发与进入....................................195生产管理................................................195.1生产要求...........................................195.2厂址选择与厂房设计...................

7、..............205.3生产工艺流程.......................................225.4产品规格...........................................235.5产能与生产成本.....................................236公司战略...............................................256.1公司概述..........................

8、.................256.2总体战略...........................................266.3发展战略...........................................277管理体系................................................297.1公司性质.....................................