guide for a case analysis report

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1、GuideforaCaseAnalysisReportJanuary2009RomieLittrellAUTBusinessSchoolAucklandUniversityofTechnologyNewZealandEmail:romielittrell@yahoo.comThisguidemaybecopiedanddistributedwithoutlimit,pleaseciteandreference.-Notescompiledfromseveralsourcesoverseveralyears-SUMMARYSUGGESTIONSFO

2、RCASEANALYSESThesearegeneralguidelines,eachcaseisdifferent,andrequiresauniquecombinationofanalyses.Writtencaseanalysesusuallyincludethefollowingsections:·Executivesummary(Writethislastbutpresentitfirstinyourwrittenreport.)1.Problemstatement(pastandpresentorientation)2.Objecti

3、vestatement(futureorientation)3.Analysisofalternatives(linkingthesituationtotheobjectivesthroughalternatives)4.Recommendations(linkingthechosenalternativestotheproblem)5.Implementation(showingthestepsandfeasibilityofrealisingtherecommendation)Thequalityofacaseanalysisdependsu

4、ponthefollowing5points:1.Organisation(coverage,clarity,andpresentationstyle)2.ProblemandObjectiveIdentification(depthandutilitytothecompany)3.AnalysisofAlternativesandRecommendation(breadthandrealisminalternativesandbasisoftherecommendation)4.Implementation(comprehensivenesso

5、factionplan/steps,contingencyplans,likelihoodofsuccess/feasibility)5.OverallAppraisal(Overallassessmentoffit-bothinternallyandtothefactsofthecase)FormatforCaseAnalysisAnalyzingabusinesssituationneedsaformattedplanofaction.Inabusinesscaseanalysis,thegoaloftheprocessisthepursui

6、tofknowledge.Caseanalyststrytounderstandallelementsinaparticularbusinesssituationsothattheycanrecommendactiontoimprovethatsituation.Theentireprocessmustbesystematic.Inacaseanalysis,thereshouldbeastandardsetofprinciplesandproceduresfollowedinexaminingaparticularsituationandmak

7、ingappropriaterecommendations.Therearemanywaysforstudentstoapproachtheanalysisofbusinesscases.Allinstructorshavetheirownideasonthenumberandnatureofthestepsthatareinvolved.Alogicalformat25shouldbeusedforanalyzinganybusinesssituation.Thefollowingprocedureisapracticalwaytobegin:

8、·Definetheproblem·Establishobjectives·Formulatethealternatives(using