资源描述:
《阿迪达斯ppt(英文版)课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Adidas小组成员:张徐强陈心洋2021/7/30View/HeaderandFooterCompanyprofileDevelopmentProductsandadvertisements2021/7/302View/HeaderandFooterCompanyProfileForover80yearstheadidasGrouphasbeenpartoftheworldofsportsoneverylevel,deliveringstate-of-the-artsportsfootwear,apparelandaccessories.Today,t
2、headidasGroupisagloballeaderinthesportinggoodsindustryandoffersabroadportfolioofproducts.ProductsfromtheadidasGroupareavailableinvirtuallyeverycountryoftheworld.Ourstrategyissimple:continuouslystrengthenourbrandsandproductstoimproveourcompetitivepositionandfinancialperformance.20
3、21/7/303View/HeaderandFooterDevelopmentMr.Dasile,theadidasfounder,madeasportfootwearinthehandworkbeginningin1920AdiDasslerhasfoundedtheadidasbrandin1948AttendingOlympicGamesholdinginAustraliaMelbournein1956,adidasbuildedthemotionbrandimage2021/7/304View/HeaderandFooterIn1972,adid
4、asdebutstrefoilbrandbeingputintouseAdidashasannouncedthefirstpairofspikedshoesespecially,behitbyfrom1974intheFootballWorldCupheldbyWestGermanyFrancefootballstarZidanegainsworldfootballSirin1998titleinglorymore,theauthoritywhotestifiesthreelineofadidasvictory'onceagainsweartolasta
5、lwayssofar.2021/7/305View/HeaderandFooterAthletes,musicians,artistsfromaroundtheworldgatheredtogethertocelebrateabrandnewborn,thisistheadidasnowdoingthings. adidasiscurrentlybeingheldforanunprecedentedgrandbrandcampaign,called"adidasisallin". Today,thiseventhasfinallyofficiallyla
6、unched.2021/7/306View/HeaderandFooterBrandproductrangeAdidascurrentlyhasthreeseries:sportperformance(threestripes),themovementofthetraditionalseriesoforiginals(clover)andsportsfashionseriesstyle(dividedintothreesub-brands:Y-3,SLVR,Adidas). theadidasthestylewithadidasPerformance,a
7、didasoriginalsseriestiedoneofthethreeseriesofpartoftheworld-renownedsportsgoodsCo.,Ltd.AdidasGroup,thestyletheadidasseriesinChina,alsoknownasAdidaslifestyleseries,itsstyleoftheproductcomplieswiththerequirementsoftheathleticyoungfashiongroups.2021/7/307View/HeaderandFooterThreepro
8、ductsseries●originals●performance●style2