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1、Unit1ENGLISHFORCAREERSUnit1Organization新职业英语职业综合英语1第2版ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6Warm-1Task1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.Germany____________________
2、___JapanUSACarCompanies______________________GermanyUSAFrance______________________RepublicofKoreaP.R.ChinaUSASupermarketCompaniesMobilePhoneCompaniesWarm-2Task2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,Panasonic,Philips…Lenovo,Apple,IBM,Sony…Li-Ning,Adidas
3、,Nike,Reebok…logoWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyare
4、differentfromothers’inasimilarmarket.CompanyintroductionCompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultin
5、ationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.CompanyintroductionMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelar
6、gestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.CarrefourS
7、AisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.CompanyintroductionSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngine
8、ering&Construction.LenovoGroupLim
