大学图书馆营销策划.pdf

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1、'.图书馆营销推广方案前言..................................................................................................................................................21、策划背景：..............................................................................................................

2、............22、策划目的：..........................................................................................................................2二、消费者行为和心理分析............................................................................................................2三、市场营销现状分析...

3、.................................................................................................................31、宏观环境分析......................................................................................................................3（1）政治法律环境：..........................

4、............................................................................3（2）社会经济环境：......................................................................................................3（3）社会文化环境：.............................................................................

5、.........................32、微观环境分析......................................................................................................................33、目标竞争市场分析（SWOT分析）..................................................................................4（1）优势（strength）:.......

6、................................................................................................4（2）劣势（weakness）:...................................................................................................4（2）机遇（opportunity）:.............................................

7、.......................................................4（2）挑战（threat）:.............................................................................................................5四、营销目标...........................................................................................

8、.........................................5五、营销策略.............