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1、EMEAConsumerBeijingMay10th,2005AgendaCitigroupinEMEATheCIO/TechnologyFunctionSuccessfulCareerPlanninginlargeorganisations1EMEAConsumerStrategyLeverageourPan-EuropeanConsumerBusiness/GlobalPlatformDeliverservicestoawidespectrumofconsumersEmergingMiddleClasstoMassAf
2、fluentWithabroadproductarrayCards,ConsumerFinanceandRetailBankingThroughmultiple,diversedistributionchannelsDeliveringsuperiorprofitabilityandreturnsWithahighlytalentedanddiverseworkforceThroughawelldefinedbusinessmodel2TopPrioritiesforEMEA2005/2006Coordinatedgrow
3、thstrategytoleverageinfrastructure,geographicknowledgeandexpertiseGeography:rapidbuildoutinkeyemergingmarkets(Russia,Czech,Hungary,Turkey);acquirescaleinlargeWesternEuropeanmarkets(UK,Spain,Germany)Product:establishCitiFinancialasbroad-basedprovideracrossregion;dr
4、iveCardsgrowthvianewsegments,marketsandchannelsdeveloploanproductforCitiBluesegment;aggressivelyrolloutCitiGoldforthemass-affluentsegment.Compliance&Control:positioncomplianceorganizationsinorganizationhierarchytoaffectbusinesspolicyanddeliver‘unfilteredmessages’t
5、obusinessmanagementTechnology:establishEBS/ECS/GSPascommonproductplatformsacrosstheregion3TheWorld’sSecondLargestMarket-MarketShare1.29%;$358BRevenuePoolEMEAPresenceCountries4ExpandingPresenceThroughDistributionScaleEMEAPresenceCountries*Salespointsin2004[Retailb
6、ranches605,SalesCenters322,ConsumerFinancebranches242]Countries272827SalesPoints*9781,1691,250ATMs1,2671,4421,500DirectSalesAgents04,1546,000200120042005Plan5FocusedonourregulatoryEnvironment:Increasedawarenessoflocalregulatoryrequirementsincountrybusinessandatthe
7、regionallevel.CompliancewithLegalRegulatoryRelatedCorporatePolices-ForExample:Anti-MoneyLaunderingGlobalInvestmentpolicyimplementationInsurancestandardsDataprotectionandprivacyOtherResponsibilitiesNewProduct/ProcessInvolvementComplianceTrainingRCSA/BRCCCompliance&
8、ControlFocused6EMEAConsumerPortraitsLoansCitiBestAge:40’s,marriedwithchildrenIncome:$45,000Need:DesiresproductstosuittheirneedsAge:46,marriedwithchildre