德勤咨询-如何在咨询企业中转移知识讲课教案.ppt

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1、德勤咨询-如何在咨询企业中转移知识ContextMatters–KnowledgeEnvironmentVariesWherethefirmcompetesdeterminesbusinessmodelDifferentcorecompetencies,DifferentcorporateprocessesBusinessmodelconstrainshowknowledgeassetscanbeeffectivelymanagedDeterminesnatureoftheknowledgeassetlife-cycleInfluen

2、cesthenatureoftheknowledgeassets2DeloitteConsultingKnowledgelife-cyclevariesConsultingFirmHighrateofcreationCloselylinkedwithrevenuegenerationShort-termvalueHighchurnChemicalManufacturerSlowrateofcreationDistantlinkwithrevenuegenerationLong-termvalueSlowturn-over3Deloit

3、teConsultingCharacteristicsofknowledgeassetsvaryConsultingFirmRepurposedRarelyused“asis”Knowledgecomponentsmorevaluablethantotalasset.(Partsaregreaterthanthesumoftheparts.)ChemicalManufacturerRarelyrepurposedFrequentlyre-usedCompleteassetmorevaluablethanthecomponents(Su

4、misgreaterthantheparts.)4DeloitteConsultingConsultingFirmStructureSevenindustrypracticeareasMfgHealthCareComm.ConsumerBusinessEnergyPublicSectorFSIStrategy&OperationsPeopleTechnology5DeloitteConsultingInTheory,ThereareStandardsIntentistoensure….sustainableandconsist

5、entaccesstotheknowledgeassetsovertimeandacrossdisciplinestherightcontentcollected,attherighttime,intherightformatandstoredinamannerfacilitatingfastandaccurateretrievalattherighttime6DeloitteConsultingCompromiseOneManageknowledgewhereit’screated,butdothatwithinaglobalsys

6、tem.KnowledgeandvaluearecreatedatthepracticearealevelIfliterallymanagedatthepracticearealeveltherewouldbemultiplesilosofknowledgeinthefirmwithnocross-fertilizationbetweenpracticeareas.Avoidsilosbyusingasinglefirm-widerepositoryfortheknowledgeassets.7DeloitteConsultingCo

7、mpromiseTwoNosinglescopedefinedforthemega-collectionwithintherepository.Scopeisanaggregationofthepracticeareas’businessneedsOneareamayfocusoncollectingonlyproposalsAnothermayfocusoncompletedprojectdeliverablesFirstcollectionfocusedonsupportingsaleseffortsWhilethesecondf

8、ocusedonsupportingservicedelivery8DeloitteConsultingCompromiseThreeInconsistentindexingofcontent………Inconsisten