新编剑桥商务英语Unit-4.ppt

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1、Module4Whereyouhaveseenadvertising?Inthestreetonthebus/atthebusstationontheradioonTVinthenewspaperinthemagazineadvertisementontheInternetGroupWorkonballoonsinthesky;onentrancetickets;onshoppingbags;onumbrellas,T-shirts,pencils,toys;onmousepads;GroupWorkinfreesamples;f

2、lyer&banner;andevenonthewallsofwashrooms.……..TypesofadvertisingspamWordsofmouthMailshotsMailshots邮寄广告Spam垃圾邮件Banners横幅，标语，大字标题BannersTypesofadvertisingMailshots邮寄广告TVcommercials电视广告Wordofmouth口头广告Spam滥发邮件广告Banners横幅NewspaperadvertsBrochures小手册Sample样品Vocabulary:Typeso

3、fadvertisingmailshotsTVcommercialswordofmouthbrochures,Samplenewspaperadvertsbannersspam1.Pizzadeliveryfirmsoftendo_________inthelocalarea.It’scheapbutlotsofpeopleprobablythrowtheleafletaway.2._______________reachmillionsofpeoplebuttheyaresoexpensive.3.Itendtolistento

4、myfriends’recommendationsmorethananythingelseso________________isprobablythemosteffective.4.Peopleuse_________lessandlessbecausetheycanjustgoonlineiftheywanttofindoutwhat’savailable.5.It’sgreatwhenyougetafree_____becauseyoucanreallyseewhatit’slike.6.Isupposeit’sgoodif

5、you’relookingforajoblocallyand_________________arerelativelycheap.7.I’mnotsureabout_________.WhenIvisitawebsite,Idon’tthinkIevennoticethem.8.Itusedtoirritatemebutmynewanti-virussoftwareseemstoblockany______frommyinbox.TVcommercialswordofmouthbrochuressamplenewspaperad

6、vertsbannersspammailshotsExpressionsPizzadeliveryfirms披萨配送公司Leaflet传单Goonline上网Blockanyspam阻止任何滥发邮件Inbox收件箱Workinpairs.Thinkofonemoreadvantageordisadvantageforeachtypeofadvertisinginexercise1.Thinkaboutissuessuchas:costlocationnumberofpeoplewhoseeithowlongtheyseeitfor

7、TypesofadvertisingTypesofadvertisingAdvantagesDisadvantagesmailshotsquicktodelivernotseenforlongTVcommercialsmemorableandcanbefunpeopleremembertheadvertbutnottheproductwordofmouthyoutrustthisformmostpeoplecanalsospreadbadnewsbrochuresgiveyoumoretimetostudyinformatione

8、xpensivetoproduceandsendouttoyourtargetmarketsamplepeoplecantestbeforebuyingexpensivenewspaperadvertsreadbymanyreadquicklyor