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1、XX年职称英语《理工B类》补全对话模拟试题(4)职称英语理工B职称英语网权威发布20XX年职称英语《理工B类》补全对话模拟试题,更多20XX年职称英语《理工B类》补全对话模拟试题相关信息请访问职称英语考试网。 PricePlanning Apricerepresentsthevalueofagoodsorserviceforboththesellerandtheplanningissystematicdecisionmakingbyanorganizationregardingallaspectsofpricing. Thevalueofagoodsors
2、ervicecaninvolvebothtangibleandintangiblemarketingexampleofatangiblemarketingfactoristhecostsavings__1__.Anexampleofanintangiblemarketingfactorisaconsumer‘sprideintheownershipofaLamborghiniratherthananotherbrandofanexampletotakeplace,boththebuyerandsellermustfeelthatthepriceofagoodso
3、rserviceprovidesanequitablethebuyer,thepaymentofapricereducespurchasingpower__2__.Totheseller,receiptofapriceisasourceofrevenueandanimportantdeterminantofsalesandprofitlevels. Manywordsaresubstitutesforthetermprice:admissionfee,membershipfee,rate,tuition,servicecharge,donation,rent,
4、salary,interest,retainer,andmatterwhatitiscalled,__3__:monetaryandnon-monetarycharges,discounts,handlingandshippingfees,creditchargesandotherformsofinterest,andlate-paymentpenalties. Anon-priceexchangewouldbesellinganewironfor10booksoftradingstampsoranairlineofferingticketsaspayment
5、foradvertisingspaceandandnon-monetaryexchangemaybeiscommonwithautomobiles,__4__.Thiscombinationallowsareductioninthemonetaryprice. Fromabroaderperspective,priceisthemechanismforallocatinggoodsandservicesamongpotentialpurchasersandforensuringcompetitionamongsellersinanopenmarketthere
6、isanexcessofdemandoversupply,pricesareusuallybidupbythereisanexcessofsupplyoverdemand,__5__. Exercise: Aapricecontainsallthetermsofpurchase Bobtainedbythepurchaseofanewbottlingmachinebyasodamanufacturer Cwheretheconsumergivesthesellermoneyplusatrade-in Davailableforotheritems E
7、pricesareusuallyreducedbysellers Fpricemeanswhatonepaysforwhathewants 参考答案:BDACE