课件设计insideadvertising复习过程.ppt

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1、课件设计InsideAdvertisingJustdoitNikeBrand(品牌)Logo(标识，徽标)Obeyyourthirst.AskformoreHaveafreetalk2.Whatarethefeatures(特征)ofads?1.Canyourememberthenamesofanyproductsthatwerebeingadvertised?Ifso,whydoesthisadappealtoyoumore?3.Wherecanyoufindads?AdvertisingWherecanwefindadvertisements?onTV

2、;overtheradio;ontheInternet;innewspapers;onposterseverywhereScanning1.Thepurposeofthepassageisto______.A.informusofthefactthattherearemanyadvertisementsinordailylife.B.helpusunderstandhowadsworkandavoidbeingcontrolledbythem.C.tellushoweffectiveadsareD.showushoweffectiveadscanbemad

3、e随文Part1(para1)Whatisanadvertisement?IntroductionHowadvertis-ingworksScanningPart2(para2)Part3(para3-7)Part4(para8-9)Howeffectiveareadvertisements?Howtomakeadseffective1.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtr

4、ains,atbusandtrainstationsandmanyotherplaces).Part1DetailreadingPart1TranslateEvensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了“移动广告”。attachedtothem是brandnames的后置定语，其中them指代thecasualgarments。Whichturnus

5、intowalkingadvertisement也是brandnames的定语，which指代的是brandnames。walking在这里作定语，表示“移动的;活动的”，用于比喻的说法。YaoMingandWangZhizhi,thetwobasketballplayers，havebeendescribedasthe“WalkingGreatWall”bysomeWesternsportswriters.姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。(比喻身材高大的中国人)Heisthe“walkingdictiona

6、ry”inourclass他是我们班的“活词典”。(比喻词汇量很大)Youwouldbecomea“walkingtarget”ifyoudressedinsuchabrightcolor.要是你穿这么艳的衣服，很容易成为“话靶子”。(比喻非常惹眼)Part1TranslateReadpart2andchooseyourquestions.2233Readpart2andanswerquestions.1.Allofthefollowingfactsaboutanadinparagraph2arementionedexceptits______.defin

7、itionmeansadvertiserstargetaudience2.Whoadvertises?Businesses,individuals,organizationsandassociations.Part23.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.Part2Fillintheblankswithproperwords.HowadvertisingworksWhatisanadvertisement?Anadvertisementisa1____

8、__________________thatinformsorin