浅析礼貌原则在商务信函中的应用Application of Politeness Principle in Business Letter

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1、浅析礼貌原则在商务信函中的应用ApplicationofPolitenessPrincipleinBusinessLetterAbstract:Today,politenessprincipleismoreandmoreimportantinbusiness,andbusinessletterisindispensableininternationaltrade.Thecharacteristicsandrequirementsofthelanguageofbusinessletterhaveitsuniquefor

2、m.Andthewritingformsandmethodsofbusinessletterwritingarebecomemoreandmoreimportant.Thispassagebasedonpreviousstudiesofpolitenessprinciple,analyzedthecharacteristicandtheroleofpolitenessprincipleinbusinessletter.Forpolitenessprinciplecanbepaidspecialattentioninb

3、usinessletterwriting.Keywords:businessletter;politenessprinciple;characteristic;role摘要：礼貌原则在如今商务交流中越来越重要，而商务信函也在国际贸易中占据举足轻重的位置，本文结合前人研究成果，浅析礼貌原则在商务信函中的应用特点和作用，帮助人们加强商务信函写作时对礼貌原则的重视关键词：商务信函；礼貌原则；特点；作用12Outline：1.Introduction2.Literaturereview2.1Theconceptof“poli

4、tenessprinciple”2.2Thepreviousstudiesofpolitenessprincipleinbusinessletter3.Theanalysisoftheusageofpolitenessprinciple3.1Thelinguisticfeatureofpolitenessusedinbusinessletter3.1.1Thecharacteristicsofpersonalpronoun3.1.2Theusageofmodalverb3.1.3Theusageoftense3.2T

5、heassortmentofpolitenessprinciple3.2.1Applicationofclarityprincipleinbusinessletter3.2.2Applicationofcorrectnessprincipleinbusinessletter3.2.3Applicationofcompletenessprincipleinbusinessletter3.3Themaximofpolitenessprinciple3.3.1Theusageofagreementmaximinbusine

6、ssletter3.3.2Theusageofsympathymaximinbusinessletter123.3.3Theusageofappreciationmaximandmodestymaximinbusinessletter4.Theroleofpolitenessprincipleinbusinessletter4.1Thepositiveeffectofprincipleinbusinessletter4.2Thenegativeeffectofprincipleinbusinessletter5.Co

7、nclusion1.IntroductionWiththedevelopmentoftheglobaleconomy,businessletterhasplayedanimportantroleinmoderninternationaltrade.Businessletterhasitsownuniquecharacteristicsandrequirementsinthelanguage.Thewritingformsandmethodsofwritingthebusinessletterareveryimport

8、ant.Andpolitenessprincipleisoneofthemostimportantmethodsofbusinessletterwriting.GeoffreyLeechpointsoutthatpolitenessprinciplehassixmaxims:tact,generosity,appreciation,modest