新编剑桥商务英语(高级)第三版3.1

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1、MODULE3BUSINESSTOPIC3.1CommunicationatworkVOCABULARYMeanofcommunication1Whatdoesthisquotationmeantoyou?‘Thinklikeawisemanbutcommunicationinthelanguageofthepeople.’W.B.Yeats,poet(1865-1939)2DeletetheverbthatdoesNOTgowitheachtypeofbusinesscommunication.0anemailsend

2、/draft/post1aphonecalldo/make/receive2apressreleaseputup/issue/putout3anadvertisingcampaignlaunch/run/make4apresentationgive/make/tell5ameetingorseminarhold/attend/carryout6areportproduce/run/publish7anoticeputout/putup/display8amemotoallconcernedpublish/sendout/

3、circulate9informationontheInternetpost/make/put3ForwhichofthefollowingwouldyoufeelmostconfidentusingyourEnglish?Andleastconfident?Discusswithyourpartner.apresentationameetingaphonecallareportanemail4Discussthesequotationswithyourpartner.lHaveyouhadgoodexperiences

4、ofdealingwithcompaniesthroughcallcentres?lDoyoushopontheInternet?WHY?/WHYNOT?lWithwhichproductsorservicesisface-to-facecontacthelpful?Withwhichisitunnecessary?5ReadthefiveextractsfromthemagazineManagementNowonpage27andthenmatcheachoftheeightstatements(1-8)withone

5、oftheextracts.Youwillneedtousesomeofthetextsmorethanone.0Youcangatheralotofcustomerdatawithmoderncomputersystems.A1Onefuturetrendwillbemoredirectcontactbetweencompaniesandtheircustomers._____1Businesshasn’treallychanged,onlythemediaofcommunication._____2Companies

6、needtothinkaboutwhichchannelismostappropriatetotheircustomers’needs._______3Customersarefrequentlyfrustratedbynotbeingputthoughquicklytothepersontheyneedtospeakto._____4Thereislesshumaninteractionnowadays,butthisisn’tnecessarilybadforthecustomer.________MANAGEMEN

7、TNOW.APRILISSUEBettercommunication?‘THEMOREELABORATEOURMEANSofcommunication,thelesswecommunication.ˊThesewerethewordsofJosephPriestlyover200yearsago.Butifthatwastruethen,whatwouldhemakeofcommunicationstechnologytoday?NatalieFitzgeraldaskedfivepeopleworkinginthefi

8、eldwhattheythought.ABillOsmond,dataanalystIthinkhe’sgotagoodpoint.PowerfulITsystemsgivecompaniesenormousamountsofinformationoncustomerbehavior,butit’swhattheyc