高中英语作文写作指导素材：如何写广告.doc

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1、__________________________________________________如何写广告【写作指导】广告是说明文的一种，是为了某一特定的需要，通过一定形式向公众传递信息的手段。广告的结构：标题、正文和落款。标题通常醒目，引起公众的兴趣；正文要简洁明了；落款表明广告的主题人的联系方式。【常用句式】1.Thiskindofcomputerisofgoodquality.2.Allthecommonfamiliescanaffordtobuyone.Itcontrolsmostlybyitself，soitisveryeasytooperate.3

2、.Itisconvenienttocarry，foritissmallandlight.4.Onceyouhaveoneofthiskind，you’llenjoyitverymuch.5.Therearemanykindsoffoodservedintherestaurant，whichareverydelicious.6.Atthesametime，allthefoodslookniceandsmellgood.7.What’smore，thepricesofthemareveryreasonable.8.Theowneraswellasthewaitersi

3、sveryfriendlyandkind，andtheywillmakeyoufeelathome.【示例】假设你叫李华，现在为新开业的宏昌餐馆写一则80词左右的广告。包括下面的内容：1.宏昌餐馆提供均衡饮食，利于减肥瘦身；收集于网络，如有侵权请联系管理员删除__________________________________________________2.提供既有能量又有纤维的饭菜；3.有快餐和特殊的蔬菜菜肴；4.在这里就餐是一种乐趣；5.保证最好的服务；6.餐厅设在湖边，风景优美；7.欢迎光顾。【写作步骤】StepOne　审题谋篇写作要求是写一个饭馆的广告

4、。写作时应注意下面几点：1.确定文体：这是一则广告。写作时注意广告的写作特点。2.主体时态：文章应以一般现在时和一般将来时为主。3.主体人称：由于是对一个饭馆进行宣传，所以人称应该以第三人称为主。StepTwo　联想词汇1.变苗条becomeslim2.减肥loseweight3.平衡膳食balanceddiet4.多种多样的avarietyof5.充满了befilledwith...StepThree　句式升级1.想变苗条吗？那么来宏昌饭店吧。Ifyouwanttobecomeslim，youcancometoHongchang收集于网络，如有侵权请联系管理员删

5、除__________________________________________________Restaurant.(复合句)Doyouwanttobecomeslim？ThenyoucancometoHongchangRestaurant.(并列句)2.宏昌饭店是均衡饮食之家，提供很多美味健康的食物。HongchangRestaurantisthehomeofbalancedfoodsanditoffersmanydeliciousandhealthyfoods.(and并列句)HongchangRestaurantisthehomeofbalanced

6、foods，whichoffersmanydeliciousandhealthyfoods.(定语从句)3.我们饭店给你充满能量和纤维的均衡饮食。Giveyouabalanceddietwhichisfullofenoughenergyaswellasfibreinourrestaurant.(定语从句)Giveyouabalanceddietfullofenoughenergyaswellasfibreinourrestaurant.(形容词短语作后置定语)StepFour　连句成篇OnceTasted，NeverForgottenDoyouwanttobeco

7、meslim？ThenyoucancometoHongchangRestaurant.Don’tyouliketoloseweight？Don’tyouenjoyproperdinners?HongchangRestaurantisthehomeofbalancedfoods，whichoffersmanydeliciousandhealthyfoods.Giveyouabalanceddietfullofenoughenergyaswellasfibreinourrestaurant.收集于网络，如有侵权请联系管理员删除_____________________

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