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1、Teenagersarespendingmoremoneythanever.Justlastyear,31.6millionteensspent155billion,accordingtotheNorth-brook,Illinois-basedmarketresearchgroupTeenageResearchUnlimited.Muchofthatmoney,ofcourse,comesfromparents.Shockedathowmuchmoneykidsspend?Maybeyouhaven'tcheckedthepricetagslatelyonsomeofth
2、eyoungergeneration'smust-haves.Tosome,suchextravagantspendingonthenotoriouslyfickleyoungmightseemoutrageous.Whydosomeparentsgivein?Onefactorissurelythesheerpowerofmarketingthroughmassmedia.AccordingtothegroupAdbusters,teenagersareexposedtoanestimated3,000advertisementseachday.Combinetheads
3、withprogrammingitself,likethefashion-,music-andskin-filledshowsonMTV,andyou'vegotabarrage.ofmessagestellingkidswhattheyshouldowniftheywanttofitin."Thepressuresonparentstodayareenormous,"saysTomVogele,asinglefatheroftwin18-year-oldgirlsinNewportBeach,Calif."Itrulybelieveitishardertodaytorai
4、sechildrenwithoutspoilingthem,notbecauseparentsarelesscapableorlazy,butbecausesomanyforcesareworkingagainstme."Manyworkingparentsprobablycompensatebyspendingmoneyontheirkids,saysTimothyMarshall,anassociateprofessorofdevelopmentalpsychologyatChristopherNewportUniversityinVirginia.Forsome,th
5、ereisprobablysomeguiltinvolvedinnotspendingenoughLimeathome.But,addsMarshall.spendingmoneyisa/sooftenmoreconvenientinourfast-pacedsocietythangoingtobaseballgamesorotheractivities."It'seasiertosaylet’sgooutandspendsomemoney,intermsoffindingtimeinabusyscheduletospendwithkids,"Marshallsaid.Fo
6、rmanyfamilies,ofcourse,keepingupwiththeirchildren’scostlydemandsfordesignerclothing,CDs,andconcertticketsisafinancialimpossibility.Evenforthosefamilieswhocanaffordsuchlavishspending,strikingacompromisebetweenspoilingthekidsanddenyingthemistricky,butpossible.Teachingkidshowtobudgetandsaveis
7、key,Marshallsays.Insteadofjustgivingchildrenthetoysorclothingtheydesire,givethemanallowanceandshowthemhowtheycansaveupforwhatevertheywant,hesays.Anddon'tbeafraidtojustsayno,Marshalladds."Weneedtostepupandtellkidswheretheboundariesare,that'spartofourresponsibil
