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1、Rolls-RoyceBriefintroductionofRolls-RoyceRolls-Royceisamanufacturerofthetopluxurycar，whichwasfoundedin1906inEngland.ThecompanyfounderswereFrederickHenryRoyceandCharlesStewartRollsandtheircarisanexcellentrepresentativeoftheworld'stop-levelcars.Rolls-Roycecarisfamousforit’sluxuryconfigurationandp
2、uremanualproduction.Theluxurymaterials,exquisitecraftandexpensivelaborcostsdeterminethehighpriceofthecar.Asitsyieldisverylow,itisasymbolofidentityandstatusthatowningaRolls-Roycecar.TheFoundersIn1877,CharlesStewartRollswasborninnoblefamily，andgraduatedfromtheuniversityofCambridge.Hewasnotonlyper
3、sonable,butalsomasteredofdriving.CharlesStewartRollswasbornintoamiller’sfamily,in1863.Heworkedasaapprenticeatanearlyage，butthrougheffortshebecameanelectricalengineerofthecompanyattheageof19.Hehadaveryhighmechanicaltalents,strivesforperfection,anddesignedandmanufacturedhisowncarbyhimselfin1904.C
4、ompanyestablishedIn1904,thetwomenwhobothhaveambitionwithcarmetinManchester.TheysuccessfullyestablishedacooperativerelationshipandinthesameyeartheyfoundedtheRolls-Roycemotorcompany.Twoyearslater,theirproductionRolls-RoyceSilverGhostwashailedasthebestcarintheworld.LogoTheRolls-Roycelogoconsistsof
5、doubles‘R’whichapparentlystandsforRollsandRoyce.ThoughtheRollsRoycelogowassimplydesigned,thenameissopowerfulthattheRollsRoycelogolooksattractiveanddistinctive.That’sbecause‘thehyphen’symbolizesthepartnershiporthelinkbetweenthetwofounders.“TheSpiritofEcstacy”or“TheFlyingLady”isalsoanimportantele
6、mentofRollsRoyce.ThecharacteristicsofthecarSincethedayestablished,Rolls-Roycehasbeenstickingtomanualproduction.Fromtheenginetothelogo,areallproducedbycraftsmenwithbothhandsandtools.Athingisvaluedifitisrare.TheRollsRoyceonlypursuesthequalityandlevelotherthanquantity,whichinevitablyleadstoitsexpe
7、nsive.Therarealsohighlightstherightsofitsownersandtheglory,itsspiritualvaluefarbeyonditsusevalue.Becauseeachcarinmaterials,technology,management,andinspectionareofthefirst-class,ofcourseit’sdurable,safeandreliable.Soincredibleisth
