最新Socially Conscious Consumerism A Systematic Review of …：社会意识的消费系统综述…教学讲义PPT课件.ppt

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1、SociallyConsciousConsumerismASystematicReviewof…：社会意识的消费系统综述…TheNBSbridgesthegapbetweenindustryandacademiaPractitionersneedrelevantandactionableknowledgeAcademicsproducevalid,reliableandobjectiveresearchKeyconclusionsfromthebodyofresearchDonotcompromiseproductfunctionalityFearpunishment,

2、butdon’texpectarewardDrivers:efficacy,context,etc…attributes?NomoresurveysFewstudiesobserveconsumersactuallypayingpremiums;theaveragepremiumisabout10%Note:basedonasmallsetofthetotalstudiesthatincludedspecificincreases(13/91)Theremaybeagreaterdiscountfor‘unsustainability’17%premium29%disc

3、ountSource:TrudelandCotte,2009,SMRFirmCSRActionsConsumerAttitudestowardsCSRActionsConsumerBehavioralIntentionsWillingnesstoChangeBehaviorWillingnesstoPayaPremiumWillingnesstoPunishInfluencesEnhancementsandImpedimentsImpediments:ContradictoryfirmactionsPriornegativeconsumerknowledgeoratti

4、tudere:firmEnhancements:ConsumerknowledgeofactionConsumerunderstandingPriorpositiveconsumerattitudere:firmCompany/issuefitImpediments:Negativeconsumerattributions(why?greenwashing)EffectonperceivedqualityNegativeperceptionsofconsumerefficacyConsumersacrificeEnhancements:Positivepercept

5、ionsofconsumerefficacyAcceptanceoffirmandconsumerresponsibilityImpediments:CompetitiveactionsConfusionatPOPHabitMisleadingpackagingRequiredtrade-offsEnhancements:ClearbenefitPriorsmallcommitmentConsistency/fitwithbrandSalienceofissueSimplifiedclaims/labelsIn-storeeducationStayinformed.Jo

6、intheNetworkSearchourdatabaseofsustainableconsumerismresearchatnbs.net三年级添画写作文这儿真美添画写作文，真有意思！在动笔添加之前，同学们一定要先好好地看一看，想一想，究竟该添些什么动物，添加之后是不是能让画面活动起来。一定要先在心里想好了，再胸有成竹地添加。这个同学添的画面真丰富，花间飞的，岸上走的，水里游的，都加上了。这样一来，画面就变得活泼有生气啦。要想使自己的文章打动人，除了画得丰富，还要写的生动。按照一定的顺序有条理的写出来，会让人觉得像欣赏动画片一样，那就更好了。例文一：这儿真美一个春天的

7、早晨，阳光明媚，白云朵朵，天空蓝晶晶的好像是清水洗过的蓝宝石一样。我看到一条弯弯的小河边，几棵大树郁郁葱葱好像绿色的大伞，真是绿树成荫啊！树林里，一阵微风吹过，树叶发出“沙沙”的声响，好像唱着欢快的歌。小土坡上，绿草如茵，小草个个晃动着脑袋，好奇地望着远方。一丛丛的小野花竞相开放，五颜六色，争奇斗艳。它们摇曳着美丽的身姿，逗得蝴蝶、蜜蜂一个劲地围着它们唱歌、跳舞。小河里的水清澈见底，一群小虾时而在水中自由自在的游来游去，时而来几下立定跳远。它们摆动着长长的胡须，挥舞着两只大钳子，好像在说：别看我们小，但也不是好欺负的。这儿真是个美丽的地方