金融产品营销策划书

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1、目录概要提示·························································（02）一、策划目的·····················································（02）二、营销环境分析·················································（02）（一）、宏观环境分析·············································（02）（二）、基金产品

2、SWOT分析········································（02）1、优势·····················································（03）2、劣势·····················································（04）3、威胁·····················································（05）4、机会·····················

3、································（06）（三）、竞争企业分析·············································（06）（四）、企业形象分析·············································（07）（五）、投资者分析················································（08）三、市场面临的问题分析································

4、·················（08）-22-（一）市场风险···················································（10）（二）信息风险··················································（09）（三）流动性风险················································（09）（四）管理风险···········································

5、·······（09）（五）操作或技术风险············································（09）（七）其他风险··················································（09）（六）合规性风险·················································（09）四、市场机会分析························································（10

6、）五、营销策划达到的目标···········································（10）六、营销策略·····························································（10）（一）、产品策略··················································（10）（二）、渠道策略·················································（12）（三）、价

7、格策略··················································（13）（四）、促销策略-22-·························································（13）七、具体推进方案·························································（15）(一)、针对不同投资者···········································（15）（

8、二）、针对企业自身·············································（17）结束语···························································（17）金融产品对比······························································（1