[精选]营销管理过程.pptx

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1、2CUSTOMERSATISFACTIONTOTALCOMPANYEFFORTPROFIT(orothermeasurableobjective)MARKETINGCONCEPTv,ProductOfferingCompanymakeswhatitcansellCompanysellswhatitcanmake()InterestinInnovationFocusonlocatingnewopportunitiesFocusisontechnologyandcostcuttingvImportanceofProfitAcriticalobjectiveA

2、residual;whatisleftaftercostscoveredCustomerCreditSeenasacustomerserviceSeenasanecessaryevilPackagingDesignedforcustomerconvenienceandasasellingtoolSeenmerelyasprotectionfortheproductInventoryLevelsSetwithcustomerrequirementsandcostsinmindSettomakeproductionmoreconvenienta,vFocus

3、ofAdvertisingNeed-satisfyingbenefitsofproductsandservicesProductfeaturesandhowproductsaremadeRoleofSalesForceHelpthecustomerpurchaseifitfitstheirneeds,whilecoordinatingrestofcompanySellthecustomer,don’tworryaboutcoordinationwithrestofcompany,orotherpromotionefforts—aCostsEliminat

4、ecoststhatdonotgivevaluetocustomerKeepcostsaslowaspossible:!()-MarketPlanning-setobjectives-evaluateopportunities-planmarketingstrategies-developmarketingplans-developmarketingprogramControlmarketingplan(s)andprograms-measureresults-evaluateprogressImplementmarketingplan(s)andpro

5、grams=+PlacePromotionProductPrice."".—C""?.,a.a.:aa.,:...()...:’s""—."":A..a.aa.MarketingplanflowchartTargetmarketMarketingmixMarketingstrategyTimerelateddetails&controlproceduresMarketingplanOthermarketingplansACompany'sMarketingProgram+++谢谢八月-2123:16:5823:1623:16八月-21八月-2123:1

6、623:1623:16:58八月-21八月-2123:16:582021/8/223:16:589、静夜四无邻，荒居旧业贫。。八月-21八月-21Monday,August02,202110、雨中黄叶树，灯下白头人。。23:16:5823:16:5823:168/2/202111:16:58PM11、以我独沈久，愧君相见频。。八月-2123:16:5823:16Aug-2102-Aug-2112、故人江海别，几度隔山川。。23:16:5823:16:5823:16Monday,August02,202113、乍见翻疑梦，相悲各问年。。八月-21八月-21

7、23:16:5823:16:58August02,202114、他乡生白发，旧国见青山。。02八月202111:16:58下午23:16:58八月-2115、比不了得就不比，得不到的就不要。。。八月2111:16下午八月-2123:16August02,202116、行动出成果，工作出财富。。2021/8/223:16:5823:16:5802August202117、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。。11:16:58下午11:16下午23:16:58八月-219、没有失败，只有暂时停止成功！。八月-21八月-21Mon

8、day,August02,202110、很多事情努力了未必有结果，但是不努力却什