咨询公司案例面试--managementconsultingcasebook

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1、MCAOverviewTheAndersonSchoolatUCLAManagementConsultingAssociationhttp://www.anderson.ucla.edu/zone/mcaMembershipHandbook1999-2000ManagementConsultingAssociation,TheAndersonSchoolatUCLA,110WestwoodPlaza,Box951481,LosAngeles,CA,90095Phone:(310)825-2187,Fax:(310)825-1142,Email:mca@anders

2、on.ucla.edu,Website:http://www.anderson.ucla.edu/zone/mca119MCASeptember1999MCAOverviewTableofContentsMANAGEMENTCONSULTINGASSOCIATIONOVERVIEW1ManagementConsultingAssociationDescription2MCASponsors1999-20002MCALeadership1999-20002MCAProgramming1999-200031999ConsultingSummerInterns4Othe

3、rSourcesforCaseInterviewPreparation5AvailabilityofMaterialsOn-Line5SpecialThanks5MCA1999-2000CALENDAR6October19997November19998December19999February200010CASEINTERVIEWOVERVIEW11Introduction12Frameworks:ABlessingandaBane12TypesofCases14GeneralHintsonTacklingaCase20PRINCIPLESANDFRAMEWOR

4、KSFORCASEINTERVIEWS24DefinitionsandCommonlyUsedPrinciples25FrameworksforCaseInterviews29EXAMPLECASEINTERVIEWSWITHDETAILEDSOLUTIONS47CaseL1:PricingStrategyforaNewProduct48CaseL2:LodgingCompanye-CommerceStrategy51CaseL3:NewMarketEntry–AmusementParkExpansionI54CaseL4:NewMarketEntry–Amuse

5、mentParkExpansionII56CaseL5:AircraftManufacturer57CaseL6:NewMarketEntry–ThermalImagingDevice59CaseL7:DeclineinMarketShare–ManufacturerofPowerTransformers60CaseL8:HospitalProfitImprovementCase61CaseL9:TheVisionCase62CaseL10:HMOProfitabilityCase64CASEINTERVIEWDATABASE67Introduction68Ind

6、exofCasesbyFirm69IndexofCasesbyQuarter69SectionI–Investment/MarketEntry70SectionII--Performance85SectionIII--MarketDemandandDefinition103SectionIV--Random/BrainTeasers106SectionV--Other109119MCASeptember1999MCAOverviewDetailedTableofContentsMANAGEMENTCONSULTINGASSOCIATIONOVERVIEW1Mana

7、gementConsultingAssociationDescription2MCASponsors1999-20002MCALeadership1999-20002MCAProgramming1999-200031999ConsultingSummerInterns4OtherSourcesforCaseInterviewPreparation5AvailabilityofMaterialsOn-Line5SpecialThanks5MCA1999-2000CALENDAR6October19997November19998December19999Februa

8、ry200