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1、WRITINGCLEARANDINTERESTINGSLIDES2005,ShanghaiTHEBOSTONCONSULTINGGROUPWRITINGCLEARANDINTERESTINGSLIDESTODAY’SOBJECTIVETogiveyouthetoolstowriteslidesthatcommunicatetheresultsofourworkinawaythathelpsclientsunderstand,accept,andusethoseresultsThissessionwillhelpyouthroughtheprocessofwriting
2、slidesFromchoosingthemostappropriateslidetype–words,tables,graphicsTowritingaslidethatisclearandinterestingWHATPUZZLESYOUORCHALLENGSYOUTHEMOSTWHENWRITINGSLIDES?WRITINGCLEAR,SUCCINCT,ANDINTERESTINGSLIDESHowtouseslidesinapresentationHowtochooseamongwords,tables,graphicsHowtodisplayinform
3、ationonslideseffectivelyGoodslides,badslidesSTRONGGROWTHINOTHERPRODUCTSOFFSETBYPARTS’DECLINEAlarm&detection2,55118.331.937.695817.2Broaddiffusion5,30338.310.945.32,40043.1IRsensors2,37217.113.834.982714.8Chloride1,52411.0(28.5)40.962411.2Bulkchloride1,2709.2(4.0)50.564111.5Parts1521.1(
4、36.2)(9.9)(15)(0.3)Design6915(2.9)20.01382.5Total13,863100(1.6)40.25,573100Product1991Sales($000)Sales%ofTotal1987-91CAGR(Real%)GM(%)GM($000)GM%ofTotalSource:AnnualDivisionBudgetMessagesareburiedinthedataExampleTHEREDESIGNPROCESSINVOLVESFOURDISCRETESTAGESExtensivecustomeranalysisCu
5、stomerserviceandsupportrequirementsDetailedinternaldiagnosticTimespentbyactivitybyresponsibilityCapacityofthesystemCurrentcontactmodeldoesnothavecapacitytoserveallcustomersadequatelySeverallowvalueareasconsumetimeTSEtimeconsumedbyactivitieswhichcouldbehandledmoreefficientlybyotherresour
6、cesNosalesgrowthfromcurrentmodelLotsofopportunitytoleverageotherresources,likeCASMostcustomersreceptivetorecommendationsthatallowustoleveragesalesforcetimeAnalysisFindingsCustomerTechnicalAssistanceTechnicalAssistanceOrderingTechnicalAssistanceTechnicalAssistanceESCASTSECSRDMPlantPriceC
7、oncessionsGroupPriceConcessionsExpeditingPriceConcessionsExpeditingOrderingASPselling/implementationISPsellingQuoting/cross-referencingExpeditingTechnicalassistanceinpersonRotationalcallsAvailabilityExpeditingPriceconcessionsCurrentOrganizationalStructureVPandDirector,MWSDivisi