海尔冰柜新品上市活动媒介策略

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1、海尔冰柜新品上市活动媒介策略***Whatdowemeanbythat?Whatdowewanttoachieve?Howdowereachthere?Guidedbyoursixpillars:Heritage-Adsweredifferent,notjustinhowtheylookedorread.Therewaswitandcraft.Theyappealedtopeople’sintelligenceandsenseofhumorcanbepowerful.‘CreativeRevoluti

2、on’beginswithusOurGoal-Newcreativerevolution.Mustchangethegame.Beyondintelligentadmakingtocomplextaskofbrandbuilding.Learningallskills.Leadthenewagebybeingdifferent.Moreeffective.Thebiggestandbestbuilderofbrands.BattleCry-Existtocreatechange.Ideasaccoun

3、tableforresults.Betterideasmovesourclientsandtheirbrandstonewheights.Welistencarefullytoclients,toconsumerstodiscoverinsighttospringideasthatcanchangetheworldKey-Effectivenessdependsourabilitytoconvinceclientstomakeboldleaps.Ultimatesuccessdependability

4、toforgetrustingrelationship.Seethroughclients’eyes.Relationshipbuiltbyrespondinginahonestandintelligentmanner,keepingourpromisesontimeandwithinbudget.Values-Knownasaco.withcharacter,integrityandfairplay.Winbytellingthetruth.Treatingeveryindividualwithdi

5、gnityandrespect.Richlydiverseandmulticulturalworld.Employeesboundtoournetworkbyasharedvision,commongoalsandmutualregard.Spirit-PeopleofDDBenthusiastic.Zestforourbusiness&asenseofhumor.Toconfrontsetback&rejection.Believeinteamworkandtakeprideinou

6、rwork.Nevergiveup.Thoughpersistenceandheart,wewillprevail.**海尔冰柜新品上市活动媒介策略(Jun.,200<1-Oct.,200<1)*Whatdowemeanbythat?Whatdowewanttoachieve?Howdowereachthere?Guidedbyoursixpillars:Heritage-Adsweredifferent,notjustinhowtheylookedorread.Therewaswitandcraft

7、.Theyappealedtopeople’sintelligenceandsenseofhumorcanbepowerful.‘CreativeRevolution’beginswithusOurGoal-Newcreativerevolution.Mustchangethegame.Beyondintelligentadmakingtocomplextaskofbrandbuilding.Learningallskills.Leadthenewagebybeingdifferent.Moreeff

8、ective.Thebiggestandbestbuilderofbrands.BattleCry-Existtocreatechange.Ideasaccountableforresults.Betterideasmovesourclientsandtheirbrandstonewheights.Welistencarefullytoclients,toconsumerstodiscoverinsighttospringideasthatcanchan