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1、Confidential–notfordistribution机密文件KNOWLEDGEINNOVATIONCOMMUNITYBusinessModelFramework创智天地知识创新社区商业模式框架February20092009年2月1KNOWLEDGEINNOVATIONCOMMUNITYBusinessModelFramework创智天地知识创新社区商业模式框架ExecutiveSummaryChuangZhiTianDi,alsoknownastheKnowledgeInnovationCommunity
2、(KIC)isatacriticaljuncture.Sinceitsinception,ithaslaidthefoundationwithasolidrealestatemodel.KIChasalwaysbeenpoisedforgreatness;ithasbeenaconceptframeworkthatcaninnovativelyadapttotheeverchangingandevolvingnatureofcommercializationofknowledge,sciencesandtechnol
3、ogyinChina.ThepurposeofthisdocumentistolookatKIC’sfuturedirection,tightentheconceptualframeworkandofferings,thenstructureimmediatenextstepsforaction.Itproposessixkeyplatformsontopofthebaserealestatemodel:venturecapital,incubation/acceleration,innovation,creativ
4、ity,technologyandsustainability.ThesecanevolvewiththemarketandcommercializationcapacityovertimesothatKICwillachievesuccessasthe“cradleofinnovation”inChina.Itisespeciallyimportant,giventhecurrenteconomiccrisis,toincreaseworkefficiency,economizefundsandresourcest
5、owardshighlyeffectiveresults.Therefore,akeyelementisKIC’sbranddevelopmenttocontinuetoelevatethevalueproposition.Throughbrandempowerment,internalteamscanleverageeachother’sworktowardsthesamebrandpositionandprojectittotheexternalaudience.ExecutiveSummaryStructure
6、oftheReport:Areviewofthebusinessmodel,community,ambience,lifestyle,offeringsandbrandcharacterandhowthesecanshifttothenexthigherlevel.2.Definitionofvision,mission,objectivesandprinciplestowardsprocessalignment.3.StrategyforbuildingaVC/Incubationfundingandmanagem
7、entcomponentandhowtointroducethisovertimeandincreaseitsspatialpresence.4.DefiningthepositioningandactionsatKICandintheYangpuDistrictto:a)Increasethepresenceoftheventurecapitalplatformtowardsfuturedealflow.b)Generateopportunitiesforsuccessfulstart-upsthroughincu
8、bationandacceleration,includinginthecleantechsector.c)Solidifythecentralplatformofinnovationwithanemphasisofhowtotranslatethisintophysicalspaceaswellasmanagementsystems.d)Ex
