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1、中国商业计划书案例网第二章市场分析2.1市场需求由于生鲜蔬菜水果、海鲜肉类等产品要求仓储物流过程中低温冷冻冷藏保存,且损耗率大,这些因素推高了成本。近年来,国内食品安全事件频发,消费者对高品质、高安全性生鲜食品的需求快速增长,中粮我买网、多利农庄、沱沱工社等生鲜电商接连涌现。凭借优质的产品,便捷的服务,良好的购物体验,生鲜商品成为网购领域的新兴市场。从一线电商天猫、京东、苏宁易购、1号店等全面进军生鲜市场,后有垂直电商本来生活网、顺丰优选、沱沱工社等也发展地如火如荼。有资料统计,2012年~2025年,中国冷链食品需求将从2亿吨增长到4.5亿吨,年复合增速18.8%。业内人士表示,生鲜食品平均
2、毛利在40%,且用户重复购买率高,未来三到五年极可能是下一个热门的电商品类。2.2产品市场分析2.2.1目标市场定位1)定位公司主要的目标市场是成都地区的市各阶层消费者,后期会扩展到全国市场。崇尚科学,反对邪教这是老师从小教我们的,大家学的怎么样给大家带来的是崇尚科学反对邪教征文范文singingsongsprogress,andbreaksdownbarrierstoair,widelywelcomedbytheJapaneseyouth.Soon,thepoliticalteamwasheldintown"25rent"forumtopromoteren
3、t,attendedbyKMTCountyGovernment,countyoffices,YanTombDistrictGovernmentandrepresentativesfromallwalksofthelocalyouth.Themeeting,theobjectionsraisedbytherepresentativesoftheCountyCommittee,thetwosideshotlydebated.ThelocalgentryandCountyCommitteeoftheKuomintanghaveattackedpoliticalteamforunusualactivi
4、ty,ZhuangShaozhenbecameamajorgoal.Renewedfromtheflagpublications,organizedanti-Japanesecampaign,thentoconvene"25rent"Forum,sparkingaburstofpublicityheattopromoteyouthwarplayedarole.Butthesecondwaveofanti-communist,Kuomintangismulling,wujiangludong,LuXItwolocalforcestooktheopportuni
5、tytolaunchthe"Shen"(theKMTCountyChiefShenLiqun)activity,theyshouted"CountyGovernmentwiththeCommunistpartyactivities,"createdunprecedentedtensions.ShenLiqunfeelnervous,hewasaccusedof"accommodatethealienparties"anddealwithdanger,prophesyandfoundnoC
6、ommunistPartyinhisCounty,andcausedthestormtoZhuangShaozhentoopenthenewidentity.BetweenOctober,rumorsinsouthwestareaofWujiangintianmumountain,"Blacksaid.SouthBureauandorderedthewithdrawalofSunanCountyownedlands,toyouthtas