cost management and strategy

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1、ConfirmingPagesCHAPTERONECostManagementandStrategyAfterstudyingthischapteryoushouldbeableto...1.Explaintheuseofcostmanagementinformationineachofthefourfunctionsofmanagementandindifferenttypesoforganizations,withemphasisonthestrategicmanagementfunction2.Explainthecontemporarybusinessenvironmentandhow

2、ithasinfluencedcostmanagement3.Explainthecontemporarymanagementtechniquesandhowtheyareusedincostmanagementtorespondtothecontemporarybusinessenvironment4.Explainthedifferenttypesofcompetitivestrategies5.Describetheprofessionalenvironmentofthemanagementaccountant,includingprofessionalorganizationsandp

3、rofessionalcertifications6.UnderstandtheprinciplesandrulesofprofessionalethicsandexplainhowtoapplythemTalkaboutasuccessstory!Wal-Marthasgrownfromitsfirstdiscountstorein1962tobecometheworld’slargestcompany,withalmost$400billioninsales.Ithasachievedthisthroughclearday-to-dayattentiontoaccomplishingits

4、businessstrategyandtolivinguptoitsmottoof“SaveMoney—LiveBetter.”Wal-Martachievessuccessthroughextensiveuseoftechnologyandaggressiveeffortstogrowthebusinessglobally.Andtheenvironmentisverycompetitive!Akeycompetitor,Target,withadifferentstrategyandadifferentmotto(“ExpectMore,PayLess”)ischallengingWal-

5、Martwithaggressivenewadvertisingcampaignsandnewstores.Duringthe2004–2006period,TargetwasoutpacingWal-Martinsalesgrowthandstockpricegrowth.Thisreversedinthe2006–2008period,astheglobaleconomicoutlookweakenedformanyconsumersandthelow-coststrategyofWal-Marthasbeenmoresuccess-ful.NowTargetisfacingtheheat

6、ofincreasedcompetitionfromWal-Mart.1Thestakesarehighandthecompetitionisfierce.Imagineyourselfasamanagerforoneofthesecompanies;howwouldyouhelpyourcompanybemorecompetitive?ThisbookisabouthowmanagersusecostmanagementtobuildasuccessfulcompanyasthoseatWal-MartandTargethavedone.Everyonewantstobeawinner,an

7、dsoitisinbusi-nessandaccounting.Weareinterestedinhowthemanagementaccountantcanplayakeyroleinmakingafirmororganizationsuccessful.Nowyoumightbeasking,Don’twehavetoknowwhatyoumeanbysuccess?Absolutely!Afi