analyzing and influencing search engine resultsbusiness and technology impacts on web information retrieval

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1、SönkeLieberam-SchmidtAnalyzingandInfluencingSearchEngineResultsGABLERRESEARCHSönkeLieberam-SchmidtAnalyzingandInfluencingSearchEngineResultsBusinessandTechnologyImpactsonWebInformationRetrievalWithaforewordbyProf.Dr.ErwinPeschRESEARCHBibliographicinformationp

2、ublishedbytheDeutscheNationalbibliothekTheDeutscheNationalbibliothekliststhispublicationintheDeutscheNationalbibliografie;detailedbibliographicdataareavailableintheInternetathttp://dnb.d-nb.de.Doctoralthesis,UniversityofSiegen,20091stEdition2010Allrightsres

3、erved©GablerVerlag

4、SpringerFachmedienWiesbadenGmbH2010EditorialOffice:UteWrasmann

5、SabineSchöllerGablerVerlagisabrandofSpringerFachmedien.SpringerFachmedienispartofSpringerScience+BusinessMedia.www.gabler.deNopartofthispublicationmaybereproduced,storedinaret

6、rievalsystemortransmitted,inanyformorbyanymeans,electronic,mechanical,photo-copying,recording,orotherwise,withoutthepriorwrittenpermissionofthecopyrightholder.Registeredand/orindustrialnames,tradenames,tradedescriptionsetc.citedinthispublica-tionarepartofth

7、elawfortrade-markprotectionandmaynotbeusedfreeinanyformorbyanymeansevenifthisisnotspecificallymarked.Coverdesign:KünkelLopkaMedienentwicklung,HeidelbergPrintedonacid-freepaperPrintedinGermanyISBN978-3-8349-2453-7ForewordSearchenginesareindexingseveralbillio

8、nsofwebpagesandthusenableanex-tremelyquickaccesstoallsortsofcontentsoftheWeb.Mostoftheserequestsconsistofoneword.Asresult,severalthousandsofdocumentsaredeliveredwherethefirstdocumentsarenotnecessarilytheneededones.Wherethespecificationofthequerydependsonthese

9、archer’sknowledge,theorderoflistedresultsde-pendsonthesearchengineused.KnowingthesearchenginesleadstoabetterunderstandingofresultsandhelpsdevelopingspecificWeb-basedsalesstrategies.Thepresentwork“AnalyzingandInfluencingSearchEngineResults”picksupanup-to-datet

10、opicduetothefactthatsearchengineshavebecomeanimportantinfluencefactorineconomyandsociety.TheauthorpresentsacomprehensiveoverviewofrecentWeb-searchtechnol-ogy.Hedescribestherelatedproblemsfromasearchengi