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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYHowshouldSteveWhoGoes,WhoStays?decidewhostaysandwhogoes?byDavidA.LightFourcommentatorsoffer•expertadvice.ReprintR0101AThemergerbetweentwopharmaceuticalcompaniesgeneratedheadlinesfirst—andthenheadaches.Onereason:CEOStev
2、eLindellhastwoexecutivesforeveryavailableslot.Asthestockpricedropsandtalentedpeopleheadfortheexits,hemustquicklydecidewhomtokeepandwhomtoletgo.Passtheaspirin.HBRCASESTUDYWhoGoes,WhoStays?byDavidA.LightThemergerannouncementbetweenDeWaalpany’scombinedreven
3、ueswereprojectedtoPharmaceuticalsandBioHealthLabswastop$8billion.front-page,top-of-the-hournews.PicturesofNow,twomonthslater,theTVcamerashadCEOSteveLindellandchairmanKasparvandemovedontoanewstory,andthehardlaborofVelde,beamingateachotherlikelong-lostinte
4、grationloomed.Eversincetheannounce-friendsatacollegereunion,hadappearedinment,Stevehadworkedtirelesslyonclearingnewspapersaroundtheworld.DeWaal,basedtheregulatoryhurdlespresentedbytheFTCintheNetherlands,wasanestablishedEuro-andtheEuropeanCommission.Andhe
5、notedpeandrugmaker,andBioHealth,headquar-withamixtureofsatisfactionandreliefthatallteredjustnorthofNewYorkCity,hadinrecentsignspointedtowardapprovalinthenearyearsbecomecompetitiveatthehighesttieroffuture.themarket.BothcompaniesmadeandsoldaYetSteveknewtha
6、ttheanticipatedvictorywiderangeofdrugs,fromover-the-counterwouldbejustthebeginningofthegame.ThepainrelieverstoAIDSmedications.Thenewrealchallengewouldlieinbringingtogethermegacompany,DeWaalBioHealth,wouldreaptwoverydifferentculturesasquicklyandeffi-thebe
7、nefitsofscale:itwouldconsolidatecientlyaspossible.Hehadtogetthenewcom-plantsandstaffwhilehavingmoreproductstopanymoving,andthefirsthurdle—itlookedpushthroughitsdistributionchannels.GlobalmorelikeapolevaulttoSteve—wasselectingheadquarterswouldbeinNewYork,
8、butEuro-thetoplayersofmanagement.Atthemoment,peanmanufacturingandsaleswouldcontinuethereweresome120peopleontwocontinentstobedirectedfromRotterdam.Thenewcom-forabout65senior-leveljobs.COPYRIGHT©2001HARVARDBUSINESSSCHOOLPUBL
