qualitative marketing research a cultural approach外语英文电子书

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1、Moisander-Prelims.qxd3/30/20069:12PMPageiQualitativeMarketingResearchMoisander-Prelims.qxd3/30/20069:12PMPageiiINTRODUCINGQUALITATIVEMETHODSprovidesaseriesofvolumeswhichintroducequalitativeresearchtothestudentandbeginningresearcher.Theapproachisinter

2、disciplinaryandinternational.Adistinctivefeatureofthesevolumesisthehelpfulstudentexercises.Onestreamoftheseriesprovidestextsonthekeymethodologiesusedinqualitativeresearch.Theotherstreamcontainsbooksonqualitativeresearchfordifferentdisciplinesoroccupa

3、tions.Bothstreamscoverthebasicliteratureinaclearandaccessiblestyle,butalsocoverthe‘cuttingedge’issuesinthearea.SERIESEDITORDavidSilverman(GoldsmithsCollege)EDITORIALBOARDMichaelBloor(UniversityofWales,Cardiff)BarbaraCzarniawska(UniversityofGothenburg

4、)NormanDenzin(UniversityofIllinois,Champaign)BarryGlassner(UniversityofSouthernCalifornia)JaberGubrium(UniversityofMissouri)AnneMurcott(SouthBankUniversity)JonathanPotter(LoughboroughUniversity)TITLESINSERIESQualitativeResearchinSocialWorkDoingConver

5、sationAnalysislanShawandNickGouldPaultenHaveQualitativeResearchinInformationSystemsUsingFoucault’sMethodsMichaelD.MyersandDavidAvisonGavinKendallandGaryWickhamResearchingtheVisualTheQualityofQualitativeResearchMichaelEmmisonandPhilipSmithCliveSealeQu

6、alitativeResearchinEducationQualitativeEvaluationPeterFreebodyIanShawUsingDocumentsinSocialResearchResearchingLifeStoriesandFamilyHistoriesLindsayPriorRobertL.MillerDoingResearchinCulturalStudiesCategoriesinTextandTalkPaulaSaukkoGeorgiaLepperQualitat

7、iveResearchinSociology:AnFocusGroupsinSocialResearchIntroductionMichaelBloor,JaneFrankland,MichelleAmirB.MarvastiThomas,KateRobsonNarrativesinSocialScienceQualitativeResearchThroughBarbaraCzarniawskaCaseStudiesMaxTraversCriminologicalResearch:Underst

8、andingQualitativeMethodsGenderandQualitativeMethodsLesleyNoaksandEmmaWincupHelmiJarviluoma,PirkkoMoisalaandAnniVilkkoUsingDiariesinSocialResearchAndyAlaszewskiDoingQualitativeHealthResearchJudithGreenandNickiThorogoodQualitativeMarketingResearch:ACul