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1、0273701487_COVER.qxd13/7/0613:36Page1FourthEdition“Ithinkthisisagreatbookandsodomystudents.EveryonewhoreadthisbooksaidtheylikeditResearchMethodsforBusinessStudentsandthatitreallyhelpedthemtosucceedintheirproject.”ProfessorVeronicaLiljander,SwedishSchoolofEconomicsa
2、ndBusinessAdministration,Finland.“Whatmakesthisbookusefulisthatitiswrittenfromtheviewpointoftheactivestudentresearcher.Itaddressestheproblemsthatstudentswillmeet,astheymeetthem,givingconcreteexamplesbasedontheworkofstudentresearchers.”HelenBatley,HarrowBusinessScho
3、ol,UniversityofWestminster.Throughauniqueblendofpracticalityandrigour,theSaundersauthorteamprovidebusinessandmanagementstudentswiththeknowledge,understandingandskillsnecessarytocompleteasuccessfulresearchproject.ThefourtheditionofResearchMethodsforBusinessStudentsi
4、samarket-leadingtextwhichbringsthetheory,philosophyandtechniquesofresearchtolifeandenablesstudentstounderstandthepracticalrelevanceoftheresearchmethods.Ahighlyaccessiblestyle,logicalstructure,numerousexamplesandusefulchecklistsprovidestep-by-stepguidancethroughthee
5、ntireresearchprocess.Usethisbookto:Understandboththepracticalapplicationandunderlyingphilosophyofresearchmethodsinbusiness.Learnfromworkedexamplesandcasestudiesbasedonrealstudentresearch,illustratingclearlywhattodoandwhatnottodoinyourproject.Gainrapidunderstandi
6、ngandconfidenceinusingthetoolsandtechniquesforanalysistoundertakesuccessfulresearch.Logontowww.pearsoned.co.uk/saundersto:GetaheadwithtutorialsonsoftwarepackagessuchasSPSSandNVivo.MakethemostoftheInternetasanefficientandeffectiveresearchtoolbyusingtheSmarterOnlin
7、eSearchingGuide.Testyourunderstandingwiththemultiplechoicequestionsforeachchapter.andThornhillSaunders,LewisProfessorMarkSaundersisHeadofResearchatOxfordBrookesUniversityBusinessSchool.MarkSaundersDrPhilipLewisisPrincipalLecturer,GloucestershireBusinessSchool,Univ
8、ersityofGloucestershire.DrAdrianThornhillisHeadoftheDepartmentofHumanResourceManagement,GloucestershireBusinessSchool,UniversityofGloucestershire
