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1、THEFUTUREOFE-CMMERCEINFMCGISSUE4
2、NOVEMBER2017THEGLOBALALIBABAANDFORECASTPICTUREAMAZON2025CONTENTS03
3、IntroductionTheaccelerationofe-commerceandthenewretail04
4、StateofplayTheglobalpictureWheretoplayHowtoplay12
5、ThenewretailrevolutionAmazonvs.Alibaba:thera
6、cetothetopFiveminuteswithAlibabaModelsforsuccessMobileandsocialcommerceTechnologyasamajoraccelerator20
7、2025forecast22
8、Conclusion23
9、Credits202INTRODUCTIONTHEACCELERATIONOFE-COMMERCEANDTHENEWRETAILStéphaneRoger,GlobalDirectorofShopperandRetailInprevious
10、years,wehavemeasuredandWalmartandJet.com,Alibabaanddescribedtheexpansionofe-commerceBailianGroup,AmazonandWholeinFMCG.WehaveseentheshareinvalueFoods,andnowWalmartandGoogle.ofthischannelgrowingto4.6%.LastBrandstoohavebecomee-tailerswithyear,onlineexper
11、ienceda30%growththeriseofsubscriptionmodelsfromtopinsales,twicethatof2015growthandmanufacturers.muchhigherthanthemere1.3%increasegeneratedbyallFMCGchannelsin2017.ItisnowclearthatthesolutiontogrowthischannelistobringtogetherbestpracticeRetailersandbran
12、dsarenowconvincedfromthesedifferentworlds.Thesearethethatinvestmentingrowingtheironlinefirstsignsofanewretailthatallowsabusinessiscrucial,ifnotmandatory.Thecompletereconfigurationoftradeandthemythssurroundinge-commerceonlyfiveaccelerationofonline.year
13、sago–a‘smallopportunity’,‘apoorshopperexperience’,‘unprofitable’–haveInthisreport,wehavepaidsignificantallbeenswiftlydiscredited.attentiontowhatacceleratese-commerceandhowtojumptotheNow,andmorefundamentally,thereisnextstage:thequestionofwhethere-comme
14、rcewillcontinuetothriveasastandalone•Hotspotsofgrowth:thecountries,channelorwhether,instead,itwillservemegacities,categoriesandshoppersasacatalystforgreaterintegrationandwheree-commerceisexpandingquicklyretailrevolution.•AdeepdiveintoAlibabaandAmazon,
15、E-commerceisstillaforcesettothee-commercemonarchsoftheEastcannibaliseallofflinepurchases,butandtheWestonlineismuchlessfrequentlycitedastheinsurgent,orofflineastheplace•Howtechnologydisruptsthemarketfromwheree-commerceneedstostealwiththeemergen
