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1、TheEmailClientExperienceAnalysisofwhere,when,andhowsubscribersareinteractingwithemailTableofContentsIntroduction3WhereArePeopleReadingEmails?4Globalmonthlyemailopensbyenvironment5Monthlyemailopensbyenvironment:Countrybreakdown6Breakdownofmobileemailopens7Breakdownofwebmailemailopens8Breakdownofdes
2、ktopemailopens9WhenArePeopleOpeningEmail?11Opensbyenvironmentanddayoftheweek12HowMuchTimeDoSubscribersSpendReadingEmail?13HowtoApplyThistoYourOwnProgram15Methodology16TheEmailClientExperience2returnpath.comIntroductionIn2017,emailisprojectedtosurpass3.7billionusers,whichisalmosthalftheworld’spopul
3、ation.Noothermarketingplatformcomesclosetotheunprecedentedreachofemail.Thisenormousaudiencepresentsauniqueopportunity,butmarketersmustpayattentiontohowsubscribersareconsumingtheirmessagesiftheywanttomaximizeemail’seffectiveness.Sinceourlastemailclientstudybackin2012,thewayusersinteractwithemailhas
4、changedsignificantly.Thewidespreadadoptionofsmartphoneshasincreasedourabilitytoaccessemail,with44percentoftheworld’spopulationowningasmartphonein2017.Mobileclientsgiveusersconstantaccesstotheiremails,allowingthemtoquicklyinteractwithincomingmessages.Theeverchangingemaillandscapemakesitmoreimportan
5、tthanevertounderstandwhere,when,andhowsubscribersareinteractingwithemail,allowingyoutooptimizeyourprograminresponse.Inthisreport,welookathowsubscribersinteractwithemail,analyzing:Whichemailclientssubscribersareusingtoreademail.Howmuchemailisopenedeachdayoftheweekoneachemailclient.Howlongsubscriber
6、sspendviewingemailoneachemailclient.TheEmailClientExperience3returnpath.comWhereArePeopleReadingEmails?Inthissection,wecomparethebreakdownofemailopensbetweenmobile,webmail,anddesktop.Mobileincludesanysmartphone,tablet,ore-readerthatallowsuserstoaccesstheiremail.Overtheperiodanalyzed,mobilewasthepr
7、eferredmethodofopeningemail.Onaverage,55percentofemailopensweremadeonamobileclient.Summerandfallsawthemostopensonmobileclients,withthehighestpercentageofmobileopensoccurringinJuly(58percent).Mobileopensdroppedsli