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1、Weygandt_2ndEd._NEWPRELIMS31/23/0912:21PMPagexivSTUDENTOWNER’SMANUALHowtoUsetheStudyAidsinthisBookCHAPTERTheFeatureStoryhelpsyoupicture7IncrementalAnalysishowthechaptertopicrelatestotherealworldofaccountingandbusiness.LEAVINGITTOTHEEXPERTSWHENISamanufacturernotamanufacturer?When
2、itoutsources.Anextensionoftheclassic“makeorbuy”decision,outsourcinginvolveshiringothercompaniesTheNavigatorisalearningsystemdesignedtoguidetomakeallorpartofaproductortoperformservices.AndperformingspecificyouthrougheachchapterandhelpyousucceedinservicesisjustwhatToronto-basedCon
3、sumerImpactMarketing(CIM)does.CIMprovidessales,merchandising,experientialmarketing,andeventsandpromo-learningthematerial.Itconsistsof(1)achecklistatthetionsmanagementservicestocompaniesfromacrossNorthAmerica,includingbeginningofthechapterthatoutlinestextfeaturesMicrosoft,QTG(Qua
4、ker,Tropicana,andGatorade),Pepsi,AbbottLabs,Danone,Sobeys,andHewlett-Packard.andstudyskillsyouwillneed,and(2)aseriesCIM’sexpertiseallowsclientstofocusontheircorebusiness,whetherit’sofcheckboxesthatpromptyoutousethemanufacturingaproductordevelopingthestrategyfortheproduct.CIMdeve
5、lopedanexperientialmarketingprogramforPepsi’sAquafinabottledlearningaidsinthechapterandsetprioritieswaterbrand.Thisprogramfeaturedaninteractivewellness-basedprogramthatasyoustudy.TheNavigatorhadconsumersinmallsenjoyingAquafinaPlusvitaminizedwaterinspa-likewellnesscentres.ForQTG,
6、CIMprovidessalesandmerchandisingsupport,whichincludesvisitingretailerstopromotenewproductsandensurethatQTGproductshaveprimelocationsonthestoreshelves.CIMhasalsodevelopedsalesforceautomationsolutionsthatprovidethetoolsandtechnologiestoallowsalespeopletocommunicatewiththeirheadof-
7、fices,collectdata,processorders,andtransmitthemtowarehousestoensurethattheirproductsareinstores.CIM’sPharmadivisionprovidesanoutsourcingsolutiontoasalesforceinpharmaceuticalsandbiotechnologyproducts.Thiscanrangefromfillinginforasingleterritoryonatemporarybasistoafullyoutsourceds
8、alesteam.Thereasonscompaniesoutsourceservicesto
