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1、TABLEOFCONTENTSUsingBusinessIntelligencetoGainanAdvantageinToday’sBusinessClimate1BusinessIntelligenceforMid-marketSegmentandGrowingCompanies1BusinessAnalyticsforMicrosoftBusinessSolutions–Navision2FinancialPerformance2CustomerRelations3OrganizationalProductivity3Managin
2、gOperations4UnderstandingBusinessIntelligence5TheComponentsofaBusinessIntelligenceSolution6Conclusion6AboutMicrosoftBusinessSolutions6USINGBUSINESSINTELLIGENCETOGAINANADVANTAGEINTODAY’SBUSINESSCLIMATEThepeopleinyourorganizationhaveaccesstoonce-unimaginablevolumesofinfor
3、mation.Successorfailurecanhinge,toalargedegree,onwhetherornotpeoplecanusethatinformationtomakewisedecisionsquickly.Butwithouttheabilitytomakesenseofinformation,aknowledgegapexists,andthebestanyonecandoismakeaguessorfollowahunch.Businessintelligencehelpsyoudecipherandextr
4、actmeaningfromdatasoyoucanmakeinformeddecisions.Manycompaniestodayareturningtobusinessintelligencetofillthatinformationgap,promotegrowth,andincreasethebottomline.BUSINESSINTELLIGENCEFORMID-MARKETSEGMENTANDGROWINGCOMPANIESIfyourcompanyanditsoperationsaccumulatecustomerinf
5、ormation,transactiondata,revenueandmarginnumbers,salesperformancereports,andotherbusinessdata—youaremorethanlikelyabletobenefitfrombusinessintelligence.Businessintelligencecanhelpyoumanagesmarter,bykeepingtrackofyourfinances,yourcustomers,andyourbusiness,andprovidinginsi
6、ghtsthatmakeyourbusinessevenmoresuccessful.Itrevealstrendsandpatternsinyourcustomers’habits,andinsightintothefinancialdetailsofyouroperations.Businessintelligencehaslongbeenavailableinconjunctionwithsophisticateddatawarehousingandenterprisesystems.Mid-marketsegmentandgro
7、wingbusinesses,however,oftenfindthattheanalyticalcapabilitiesintheirexistingsoftwareprogramsdonotmeettheirinformationneedsforanyofthefollowingreasons:§Reportsare“siloed”—thatis,it’spossibletoviewinformationonasingleaspectofthebusinessbutnotinrelationtootheraspects.Theres
8、ultisanarrowviewratherthananoverall,cross-companyperspective.§Reportsarehard-codedorstatic.Theyprovidep
