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《中国彩妆市场分析（analysis of chinese color cosmetics market）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中国彩妆市场分析（AnalysisofChinesecolorcosmeticsmarket）AnalysisofChinesecolorcosmeticsmarketAfternearly30yearsofdevelopment,China'scosmeticmarkethasgraduallymatured.Butthemarketgrowthrateisstillhigherthantheleveloftheoverallnationaleconomicdevelopment,theaveragean
2、nualgrowthrateismaintainedbetween13%-15%.Analysisofthevariousbranchesofthecosmeticsmarket,wecanseethatthedrivingforceformarketdevelopmentcomesmainlyfromthetwobranchesofskincareandmake-up.Relativetoshampoo,toothpasteandotherrelativelysaturatedmarket,make-up
3、marketinrecentyears,nearly50%ofthegrowthrateisundoubtedlythepromotionoftheentirecosmeticmarketdevelopmentofthelocomotive".Datashowthatinadditiontotheaveragegrowthrateofhaircarebranchislowerthantheoverallmarketgrowthrateofgeneralizedchemical,cosmetics,perfu
4、me,skincareproductsandotherbranchesofthegrowthrateishigherthantheoverallgrowthrateoftheindustry,especiallythecosmeticsbranch,notonlythespeedisfarhigherthantheoverallindustryaveragedata,andacurvecontinuedtomaintainanidealtheriseofthe.Fornearlythreeyears,ina
5、llsectorsoftheproportionofthetotalshareofthebranchesofindustry,theannualincreaseintheproportionofshareupmorethan2percentagepoints,togetherwithotherindustriescontinuetocompressincensemarketshare,theotherbranch,duetotheconsumptionabilityandconsumptionhabitsi
6、ndifferentEuropeancountries,cosmetics,skincarehadlittledifferences,Chinese.Theskincaremarkethasbeendominant,haircareindustryistheemergenceoftherelativesaturationofthemarkettrend,themarketproportiondecreased,whileotherindustriesincludingmask,hairproductsmar
7、ketbranch,duetobeautysalonsandprofessionalhairdressinginstitutionsimpact,alsolostmarketshareshrink.Therefore,inthevisibletime,skincareproductsstillmaintaintheleadingpositionofcosmeticsindustry,butthetrendofmaintaininghighgrowthofcosmetics,willchangethesitu
8、ationofskincareproductsonlyonebig.So,whatisthereasonfortherapiddevelopmentofChina'scolorcosmeticsmarket?China'scolorcosmeticsindustry,therealformationofthemarketingeneralsense,onlyabout10years,butthese10years
