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1、UnitFiveInsideadvertising课程标准中的内容标准：本单元的中心话题是广告。具体内容涉及“什么是广告”，“如何制作有效的广告”，“广告的效果”，“广告的语言特点”以及“广告行业的道德规范”等。语言技能和语言知识都是依据这一中心话题设计的。教学细目：1.（情感目标）了解广告的相关知识，以及广告行业的道德规范。2.(交际)学会表达对事物的不同看法。3.（词汇）学习本单元出现的常用词汇的用法。4.（语法）复习总结宾语补足语的用法。学习领域与主题内容及要求目标层次人教版选修九UnitFiveInsideadvertising理解掌握运用1.1.1.话题：Talki
2、ngaboutadvertisingandadvertisements;waystomakeeffectiveads,advertisingcontrols.√1.1.2功能：1.expressingdifferentviewsofanargument.表达不同观点。Youarequiteright.Iquiteagreewithyou.Ithinkso,too.Iseeyourpoint,but…Tha’sridiculous.Notatall.I’mafraidIcan/tacceptthat.Iwouldn’tsaythat.Notreally.ThatnothowIs
3、eeit.√I’mafraidIhaveadifferentopinion.Noproblem.Noway.1.1.3Understandingvocabulary（理解词汇）（学生只需认识，不作为测试的内容考查）conscience,corporation,visual,generate,stereo,liter,mature,decent,ethics,beware√1.1.4Graspingvocabulary（掌握词汇）（学生能够掌握其意义、用法、搭配，可作为考查内容）billboard,casual,garment,inform,association,target
4、,basis,technique,budget,broadcast,rely,refresh,murder,suitcase,actress,typist,fluent,hostess,invitation,appoint,chairman,raise,dial,operator,misleading,ban√1.1.5Applyingvocabulary（应用词汇）（学生在写作中能够运用下列词汇）Turn…into…,advertiser,advert,fitinto,lane,feature,expense,response,havenousefor,partly,she
5、et,spokesman,alcoholic,promote,immoral,offending,√consumer,trustworthy1.1.6语法：复习宾语补足语theobjectcomplementCommitteemembersrecentlyappointedmetheirchairman.(名词作宾补)TheymadeRonaldo,thesoccerstar,thespokesmanoftheirproduct.(名词作宾补)Ifinditverydifficulttoraisethemoney.(形容词作宾补)Asmyneighborisatroublem
6、aker,Ihavetokeepmyselfawayfromhim.(副词作宾补)Pleaseremembermetoyourparents.(介词短语作宾补)Hisspeechleftthepresidentnaveryawkwardsituation.(介词短语作宾补)Reallygoodadvertisingpersuadespeopletobehaveincertainways.(动词不定式做宾补)Committeemembershaveaskedmetotellyouhowmuchweallappreciateyourdonation.(动词不定式做宾补)Manyp
7、eopleconsideradvertisementsoffending.(-ing形式作宾补)Throughthewindow,couldseetheraincomingdowninsheets.(-ing形式作宾补)Sheisgoingtohavethenovel√√translated.（过去分词作宾补)I’dliketohavethegoodsdelivereddirectlytomyoffice.(过去分词作宾补)1.1.7句型结构：Withsomanymessagesfromadvertis
