战略术语：战略意图strategicintent

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1、战略意图StrategicIntentInspiringmeansbywhichyourorganizationwillachieveitsvisionEverythingdependsuponexecution;havingjustavisionisnosolution—StephenSondheim战略意图StrategicIntent使企业的战略目的的与战略手段相和谐。In1989,GaryHamelandC.K.Prahaladcreatedanupheavalwiththeirarticleentitled"StrategicIntent".Itwaspublishedint

2、heHarvardBusinessReview.StrategicintentFocusingontomorrow’sopportunitiesAstrategicintentisyourcompany’svisionofwhatitwantstoachieveinthelongtermStrategicIntentChallengesOpportunitiesNewopportunity-drivenbusinessdevelopmentmodelEffectiveinnewandunstableenvironmentBuildsonnewcompetenciesStrategici

3、ntentisahigh-levelstatementofthemeansbywhichyourorganizationwillachieveitsvision.Itisastatementofdesignforcreatingadesirablefuture(statedinpresentterms).Simplyput,astrategicintentisyourcompany'svisionofwhatitwantstoachieveinthelongterm.Incomplexityscience'sterms,strategicintentisdecompositionofe

4、xplorationrulesintothenextlevelofdetail,thelinkagestotheexplorationrulesandthetransitionrulesthatdefinehowitwillmigratefromitscurrentdesignandecosystemtoafuturebusinessdesignandecosystemAstrategicintentisacompany'svisionofwhatitwantstoachieveinthelongterm.Itmustconveyasignificantstretchforyourco

5、mpany,asenseofdirection,discovery,andopportunitythatcancommunicatedasworthwhiletoallemployees.Itshouldnotfocussomuchontoday'sproblems,whicharenormallydealtwithbycompanyvisionsandmissions,butratherontomorrow'sopportunities."Toachievegreatthings,youneedambitiousvisions.Anditdoesnotmatterthatvision

6、cannotbelaidoutindetails.Itisthedirectionthatcounts.HamelandPrahaladarguethatinordertoachievesuccess,acompanymustreconcileitspurpose(end)withitsmeansthroughStrategicIntentHamel和Prahalad认为，企业若想达到成功，必须在企业内部大力宣传自己的战略意图，实现企业战略目的与战略手段的和谐【reconcile[5rekEnsail]使和谐__ambitious[Am5biFEs]有雄心的__】HamelandPra

7、haladdefineStrategicIntentas:anambitiousandcompellingdreamthatenergizes;itprovidestheemotionalandintellectualenergyforthejourneytothefuture.Ifstrategicarchitecture(ahigh-levelblueprintforthedeploymentofnewfunctionalities,the