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1、OnChina’sexportsofgreenmarketingstrategiesPaperKeywords:strategicexportproductsGreenCamptipAbstract:ThefocusonChina’sexportproducts,GreenCamptipstrategy.Environmentalissuesbecomethesubjectofinternationaltrade,representedbygreenbarriers,technicalbarriershavebeenquietlyreplaced
2、byweakeningthebarriersandbecomesuccessfulexportrestrictionsonChineseproductsahugeobstacle.AnalysisofChina’sstatusandgreenmarketingissues,andtobreakthroughbarriersmadeofgreenenterprisestoimplementgreenmarketingourspecificstrategies.1DevelopmentofChina’senterprisesandproblemsof
3、greenmarketing1.1MostcompanieshavenotestablishedtheconceptofgreenmarketingMostcompaniesdonotestablishenvironmentalprotectionconcepts,productionandoperationsarestillinpursuitoftherecenteconomicphilosophycarriedoutundertheconsiderationofmuchmoreimmediate,11long-termbenefitsofen
4、vironmentalprotectionandverylittleconsideration.Inadditionmanycompaniesbelievethatgreenmarketingwillincreasebusinesscostsandaffecttheeconomicefficiencyofenterprises,however,aspeople’slivingstandardsandenvironmentalconsciousness,greenmarketingtobettermeetthegreenconsumerpsycho
5、logy,givingconsumersgreatereffect,consumersarewillingtopayahigherprice,enterprisesgaingreaterprofits.So,wemustupdatetheconceptofcost,tochangetheirrationalmodeofproduction,topromotetheoverallsustainabledevelopmentofgreenmarketingconcept,therealizationofconsumer,businessandsoci
6、albenefits.1.2Theproductioncompanybehind,cannotmeettherequirementsofgreenproductsChina’senterprisesarestillPullmaninputhigh,outputlowbackwardmodeofproduction,notonlywastesenergy,butalsoproducelargeamountsofindustrial‘waste.’Ifyoucontinuetousethisoldproductionmanagement,willin
7、evitablycausemorepollutiontotheenvironment,theproductionofnon-greenproductswillgraduallylose11themarket.1.3isincompatiblecorporatemarketingmixstrategiesGreenmarketingofourcompany’smarketingmixstrategiesandchallenges,firstgreenproductswillreplacenon-greenproductsgraduallybecom
8、ethecenterofmarketingactivities,andourcompanyhasdevelopedexcellentge
