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1、美国现代设计（Americanmoderndesign）AmericanmoderndesignTheUnitedStatesistheworld'slargesteconomicpower,withahighlydevelopeddesign.Inthe80s,duetochangesinthestructureoftheU.S.economy,especiallythedeclineinmanufacturingandserviceindustryisbecomingmoreandmorepowerful,makedesignalso,greatchangeshav
2、etakenplaceinindustrialdesigngraduallybecomeintegrateddesign,notjustforthedesignoftheproduct,thefirstchapterinthisbookaredetailedinthispaper.However,thegraphicdesign,becauseofthetransformationofmedia,isincreasinglydevelopedintomulti-mediadesign,whichisstilldevelopingfurther.Americandesig
3、nisaveryinfluentialbutveryuniquecomponentoftheworlddesign.TheUnitedStatesisanewcountrycomposedofimmigrants,thereisnolong-termdevelopmenthistory,atthesametime,thereisnosinglenationaltradition,buthasthecapitalismthefastestspeedofeconomicdevelopmentofcountriesallovertheworld,istheuniqueecon
4、omicsuperpowerintheworld,hasalargedomesticmarket,it'seconomicstrengthanditisquiteahugeinternationalmarketshare.Therefore,therearemanycharacteristicsthataredifferentfromotherEuropeancountries.OneofthefeaturesisthattheAmericandesignhasalwaysadvocatedapluralisticstyle,againstasinglestylemon
5、opolyondesign.Americans'aversiontoasingledesignstyleisverystrong.Europeandesignisoftensingle,suchasdesign,theNetherlands,Germanyandsoon,thiskindofdesignonthecharacteristicsofunity,orEnglishiscalledmonotheism,americanscan'tstand,becausetheUnitedStatesisamulti-ethniccountry,hasdiversifiedf
6、romthedemographiccharacteristics,usethesamestyletoadapttodiverseethnicgroups,tosayno.TheUnitedStatesinthedesignofthesingledoctrine,isaworld-famouscharacteristics,thearchitecturedesign,productdesign,graphicdesign,fashiondesignandsoon,isalwaysthesqualid,whatstyle,reflectthecharacteristicso
7、fthismulti-ethnicstate.BecausetheUnitedStatesismadeupofimmigrants,sothereisnonationalcharacterisaspecialkindofbasis,canbecomethenation'sbasicdesignstyleeclecticismandthenbecomeaverycommondesignmotives.AnotherstrikingfeatureistheAmericanhumor.Thisfeatureisparticularlyeasyt
