social media guidelines - department of finance western …社会媒体指南-财政部西部…

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1、SocialMediaGuidelinesLastupdatedSeptember20124747TableofcontentsSocialmediaguidelines3Abouttheseguidelines4Furtherinformation4Whatissocialmedia?5TheWAGovernmentsocialmediaprocess61.Determinethebusinessneed71.1Definethegoals71.2Refinethegoals71.3Listenandunderstand101.4Choose

2、atypeoftool102.Assesstherisks143.Makeaplan153.1Staffskills153.2Responsibilitiesofallstaff,includingpersonaluse163.3Allocatingresources173.4Allocateresourcesfortraining183.5Considervaryingdemandsovertime183.6Typeofproject193.7Accessibility193.8Engagingwithusercontent193.9Reco

3、rdkeepingandarchiving214.Implementation234.1Internalprocesses234.2Ongoingprocesses23Appendix1–FrequentlyAskedQuestions24FAQ1–Moderation24FAQ2–Approvalprocesses32FAQ3–Content-relatedrisks35FAQ4–KeyPerformanceIndicators38FAQ5–Security43FAQ6–Recruitmentprocess46Appendix2–Contri

4、butingagencies4847SocialmediaguidelinesSocialmediaiscreatingunprecedentedopportunitiesforgovernmentstocommunicatewiththeirstakeholders.Socialmediacanhelpremovebarrierstoengagingpeople,communitiesandpublicsectoragenciesandcreatesthepotentialto:·gathercommunityopiniononkeyissu

5、esandpolicies·joinexistingsocialmediaconversations,inparticulardiscussionsontopicsrelevanttotheagency·keepabreastofthelatestdevelopmentsinfieldsofinterest·formrelationshipsbeyondorganisationalboundaries,bothinternalandexternaltogovernment·disseminateinformationtoclientsincom

6、binationwithexistingchannels·receivefeedbackonservicesandideasonhowtoimprove,and·collaboratewithotheragencies,asthefocusofsocialmediashouldbetoaddressatopicorproblemratherthanthestructureofasingleagency.Therearenonewrulesforsocialmedia,butsocialmediastrategiesmustworkwithint

7、heexistingrules.WAGovernmentagenciesmustconsiderrelevantlegislation,policies,codes,andstandards.Theseguidelinesareintendedtodirectagenciestothedocumentswhichmayaffectsocialmediaprojects.Inparticular,theseguidelinesarefocussedonstrategiesavailabletoagenciestousesocialmedia,ra

8、therthanthesupervisionandmanagementofemployeesusingsocialmedia.Theconductof