competitive advantage of swiss coffee machine manufacturers the

《competitive advantage of swiss coffee machine manufacturers the》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、iiMasterThesisTitleoftheMasterThesisbyTobiasBaeriswylUnterdenLinden381734TentlingenTel.+41/26/5551111StudentNo.:01-111-111supervisedbyProf.Dr.DirkMorschettChairforInternationalManagement–Liebherr/RichemontEndowedChairTentlingen,March13,2009TableofContentsITableofContentsListofAbbreviationsII1.Introd

2、uction12.OverviewonClusterTheory23.RegionalIndustryClusters33.1.EmpiricalEvidence33.2.TypologiesofRegionalIndustryClusters33.2.1.ClusterTypologyAccordingToSt.John/Pouder33.2.2.ClusterTypologyAccordingToMarkusen43.3.PlayersandElementsofRegionalIndustryClusters64.TheDiamondModelofNationalCompetitiveAd

3、vantage74.1.FactorConditions74.2.DemandConditions75.xyz96.ABC107.TheNextChapter118.Conclusion12Bibliography13ListofInterviewPartners141ListofAbbreviationsIIListofAbbreviationsEoSEconomiesofScaleEMSElectronicManufacturingServiceProviderFDIForeignDirectInvestmentHoReCaHotel/Restaurant/CateringI/OInput

4、/OutputJVJointVenturekgkilogrammeM&AMergers&AcquisitionsMNCMultinationalCompanyNIDNewIndustrialDistrictOEMOriginalEquipmentManufacturerR&DResearch&DevelopmentSCAESpecialtyCoffeeAssociationofEuropeSMESmallandMedium-sizedEnterpriseIntroduction11.IntroductionIthaslongbeenknownthatSwitzerland,foritsrela

5、tivelysmallgeographicsize,hasworld-leadingcompaniesinseveraldifferentindustries.Swisswatchmanufacturers,Swissbanksandinsurancecompanies,SwisschemicalandpharmaceuticalcompaniesaswellasSwissmachineandtoolsmanufacturersareknownfortheirsuperiorqualityandreliability.TheleadingpositionofSwisscompaniesinth

6、oseindustrieshasemergedoverdifferenttimespans.TheemergenceoftheSwisswatchesandbankingindustriesforexampledatesbacktoaslongas1700.TheSwissmachinery,chocolateandpharmaceuticalsectorsemergedinthesecondpartofthe19thcenturyandstillrankamongthemostimportantvaluecreatingindustriesinSwitzerland(Borneretal.1

7、991,pp.118etseq.).ThefactthatSwitzerlandisoneoftheworld’smostprosperousandcompetitivecountriescertainlyrootstosomedegreeinthesuccessoffirmsinthetraditionalSwissindustriessuchasbanking,pharmaceuticalsa