discussion on latin american history, culture and cooperate culture

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1、DiscussiononLatinAmericanHistory,CultureandCooperateCulture----CaseStudyofPetrobrasZhangGuanzhiZhangXinyu(InstituteofLatinAmericanandCaribbeanStudiesSouthwestUniversityofScienceandTechnologyMianyangCity,SichuanProvince621010)Abstract:Beingasubculture,cooperatecultureisdeterminedbyspecifichis

2、toricalandculturalsoil.ThespecialtyofLatinAmericanhistoryandculturedeterminesthespecificLatinAmericancooperateculturewithcharacteristicssuchasemphasisonindividualability,goodabsorptionofnewthings,adventurousrenovationsandastrongfocusonnationaleconomyetc.Thispaperwillexplaintheabovestatementt

3、hroughacashstudyofcooperatecultureandstrategicdevelopmentofPetrobras.Itisbecausethatrootofcooperateculture–thehistoryandcultureisdifferent,Chineseenterprisesshowadifferentorevenoppositecooperateculture.ItisessentialforChineseenterprisestostudyLatinAmericanculturebeforeenteringtheLatinAmerica

4、nmarket.ChinesehistoryandcultureshouldbepromotedinLatinAmericaaswell.Keywords:corporateculture;historyandculture;Petrobras;culturaltransmission1.IntroductionCooperatecultureisalsoknownascompanycultureororganizationalculture.Itgetsconstantacademicandbusinessconcernsandattentionsinceitwassugge

5、stedbyAmericanscholarsforthefirsttimeinthe20thcentury.Overtheyearsithasbeendefinedfromdifferentanglesbyinternationalscholars.ChinesescholarHuZhengrongdefinedcooperateculturefromtheperspectiveof“subculture”andsaidasasubculture,cooperatecultureissubordinatetotheconceptoforganizationalculture.I

6、tisformedandbuiltupthroughtheprocessofachievingcooperategoalsanditsvalues,ethicalstandards,corporatephilosophy,codeofconduct,managementphilosophy,managementstylerecognizedandhonoredbyallinternalmembers.Atreewithoutrootsdoesn’tsurvive.Anenterprisewithoutculturedoesn’tstandforlong.Asasubcultur

7、e,cooperateculturedoesn’tcomefromnothingbutgrowsandcultivatesinacertainhistoricalandculturalbackground.Itisdifferentfromthepurenationalcultureandsocialculturebutinseparablefromtheformaltwo.Ithasbotheconomicalandrichcultureconnotations.Cooperatecult