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1、原文出自：http://www.economist.com/node/2646107外文文献： Thedevelopmentofe-commerceE-commerceiscomingofage,saysPaulMarkillie,butnotinthewaypredictedinthebubbleyearsWhenthetechnologybubbleburstin2000,thecrazyvaluationsforonlinecompaniesvanishedwithit,andmanybusinessesfolded.Thesurvivors
2、pluggedonasbesttheycould,encouragedbythegrowingnumberofinternetusers.Nowvaluationsarerisingagainandsomeofthedotcomsaremakingrealprofits,butthebusinessworldhasbecomemuchmorecautiousabouttheinternet’spotential.Thefunnythingisthatthewildpredictionsmadeattheheightoftheboom—namely,
3、thatvastchunksoftheworldeconomywouldmoveintocyberspace—are,inonewayoranother,comingtrue.Therawnumberstellonlypartofthestory.AccordingtoAmerica’sDepartmentofCommerce,onlineretailsalesintheworld’sbiggestmarketlastyearroseby26%,to$55billion.Thatsoundsalotofmoney,butitamountstoonl
4、y1.6%oftotalretailsales.Thevastmajorityofpeoplestillbuymostthingsinthegoodold“bricks-and-mortar”world.Butthecommercedepartment’sfiguresdealwithonlypartoftheretailindustry.Forinstance,theyexcludeonlinetravelservices,oneofthemostsuccessfulandfastest-growingsectorsofe-commerce.In
5、terActiveCorp(IAC),theownerofexpedia.comandhotels.com,alonesold$10billion-worthoftravellastyear—andithasplentyofcompetition,notleastfromairlines,hotelsandcar-rentalcompanies,allofwhichincreasinglysellonline.Nordothefigurestakeinthingslikefinancialservices,ticket-salesagencies,
6、pornography(a$2billionbusinessinAmericalastyear,accordingtoAdultVideoNews,atrademagazine),onlinedatingandahostofotheractivities,fromtracingancestorstogambling(worthperhaps$6billionworldwide).Theyalsoleaveoutpurchasesingreymarkets,suchastheonlinepharmaciesthatarethoughttoberesp
7、onsibleforagoodproportionofthe$700mthatAmericansspentlastyearonbuyingcut-priceprescriptiondrugsfromacrosstheborderinCanada.Andthereismore.Thecommercedepartment’sfiguresincludethefeesearnedbyinternet-7-auctionsites,butnotthevalueofgoodsthataresold:anastonishing$24billion-wortho
8、ftradewasdonelastyearoneBay,thebiggestonlineauctioneer.Nor,by
