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1、BusinessModelofAmazon.comhttp://www.indiainfoline.com/bisc/ford1.htmlAmazon.comisthepioneeringbookstoreontheInternetthatfirstopenedinJuly1995byJeffBezos.Thefirmoffersonlineshoppingservicesandpartnershipopportunitiessuchasonlinesearchforbooks,musicandvideoitems.Theproductsthattheysellincl
2、udeanarrayofaudio,videoandbooktitles.Amazonhasoneofthewidestselectionsandemploysinternationalshippingtovirtuallyeverycorneroftheglobeinjustafewdays.Amazon’sfocusishavingthebiggestselectionoffree-electronicgreetingcards,onlineauctionandmillionsofbooks,CDs,videos,DVDs,toysandelectronics.Th
3、eyhaveexpandedtodifferentareasoftheworld,suchasAmazon.co.ukandAmazon.de,toserviceconsumersoutsideoftheUnitedStates.TheyaimtobeaCostleaderinwhichtheirfirmhaslowercoststhanthecompetitors.TheyhaveemployeddifferentAmazonbranchesindifferentpartsoftheworldtolowercosts.ThisallowsAmazontoshipthe
4、irproductsatalowerpricefromeachpointofshipmenttotheconsumer.Inrecentyears,Amazon.comhasexpandedfrombeingjustanonlinebookstoretoanallaroundonlineshoppingexperience.Theyhavecoinedthetagline"Earth’sbiggestselection".Amazonhasdiversifiedintodifferentwebsites.ThesearetheInternetMovieDatabase(
5、www.imdb.com),LiveBid.com,amazon.livebid.com,drugstore.com(anonlineretailandinformationabouthealthandwellness),gear.com(onlinesportinggoodscompany),homegrocer.com(onlinegroceryshoppinganddelivery),pets.com(largestpetsupplyonlineshoppingsite),ashford.com(onlineluxuryandpremiumshopping)and
6、eZiba.com(onlineretailerofhandcraftedproducts).FiveForcesModelforIndustryAnalysisNewEntrantsTheonlinebookstoreindustrythatAmazon.comhaspioneeredinwas,atfirst,veryhardtopenetrate.Thereweredifferentbarrierssuchasdistributingcapabilitiesandthevarietyoftheselectionofferedthataresupposedtobeh
7、urdled.Amazonsuccessfullysolvedthetrickyparametersasbeingthefirstonetogetintothewholeideaofonlineretail.Withbeingthefirst,theyhadtheluxurytosetwhatwerethenormsfortheindustry.Factorsthatmaylowerthesebarriertacticswouldbeawiderselectionandtheabilitytogotoanactualbookstoreto
