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1、本科毕业论文外文翻译原文IntegrationofCRMandERPinE-commerceEnvironmentJiangYanjingCollegeofEconomicandManagementChinaThreeGorgesUniversityYichang,Chinarycf@sina.comAbstract—ThispaperstudiedtheIntegrationofCustomerRelationshipManagement(CRM)andEnterpriseResourcePlanning(ERP)underelectronic-Commer
2、ce(EC)environmentbyanalyzingtherelationshipbetweenCRMandERPandtheirdifferentcontributionsforenterprises.ItispointedthattheirintegrationwillbeatrendforenterprisesinfutureECcompetitiveenvironment.Finallyitwasdiscussedonthemannersoftheirintegrationandsupportingtechnicalmeans.Keyword:Cu
3、stomerRelationshipManagement;EnterpriseResourcePplanning;electronic-Commerce;integrationI.INTRODUCTIONCustomerRelationshipManagement(CRM)isanewtypeofmanagementsystemaimedatimprovingtherelationshipbetweenenterprisesandcustomers.EnterpriseResourcePlanning(ERP)isakindofBusinessmanageme
4、ntpracticesandsystems.Theyareallemerginginrecentyears.ThroughtheimplementationofERP,theinternalandexternalresourcesofenterpriseswillbediggingdeeplyforuseinthebasisofreform,andtheireverymanagementaspectforproduction,supply,marketing,man,financial,andmaterialwillbecomputerized,integra
5、tedandautomatedcompletely,soERPsystemhasincreasinglybecomeapowerfulmanagementtool.Withthedevelopmentofinformationtechnologyandmanagementidea,itmustcombineERPandCRMtoformanintegratedenterpriseinformationsystem,inordertomakebusinessflowmorecoherentandenhanceenterprise’sbusiness-to-mar
6、ketresponsivenessandcompetitiveness.SoitisoutstandingquestioninneedofbeingresolvedurgentlythatHowtosuccessfullyintegratethesetwosystemsandletthemruneffectively.II.TROUBLESBEFOREINTEGRATIONA.WhatIsCRMandERPSystemTheearliestCRMwasdevelopedfromthesoftwareusedbytheFrontDesksalestaff,and
7、thereforeitwasknownastheFrontDeskofficesoftware(FrontOffice).Now,CRMhasbeenextendedtoamanagementsoftwareplatformusedineverydepartmentwhichhadcontactwithcustomers,anditscontentrelatetomarketing,sales,service,productsadjust,etc..ERPoriginatedinMaterialRequirementsPlanning(MRP)andManuf
8、acturingResourcePla
