1995考研英语阅读理解

《1995考研英语阅读理解》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、1995Passage1　　MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytora

2、isestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabour,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicencewouldneedtobedoubled,an

3、dtravelbybusortubewouldcost20percentmore.　　Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliv

4、euptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowthatthearticledoe

5、swhatisclaimedforit,andthatitrepresentsgoodvalue.　　AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.　　ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesrat

6、herthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.　　Ifitsmessagewereconfinedmerelytoinformation—andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolourofashirtissubtlypersuasive—advertisingwouldbe

7、soboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.51.Bythefirstsentenceofthepassagetheauthormeansthat________.　　[A]heisfairlyfamiliarwiththecostofadvertising　　[B]everybodyknowswellthatadvertisingismoneyconsuming　　[C]advertisingco

8、stsmoneylikeeverythingelse　　[D]itisworthwhiletospendmoneyonad