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1、江苏省常州市西夏墅中学高中英语Unit3Amazingpeople阅读理解练习牛津译林版必修2In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue（烤肉）restaur
2、ant,thenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewidea:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.Th
3、eirFrenchfriesandhamburgershadaremarkableuniformity（一致性）,forthebrothershaddevelopedastrictroutine（程序）forthepreparationoftheirfood,andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecamesurprisinglypopular,particularlyforlunch.Peopledroveup
4、bythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmil
5、kshake-mixingmachines.Hequicklysawthespecialattractionofthebrothers’fast-foodrestaurantsandboughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicate（复制）themenu,theequipment,eventheirredandwhitebuildingswithth
6、egoldenarches（拱门）.TodayMcDonald’sisreallyahouseholdname.In1976,McDonald’shadover$lbillionintotalsales.Itsfirsttwenty-twoyearsinoneofthemostsurprisingsuccessstoriesinmodernAmericanbusinesshistory.1．Thispassagemainlytalksabout.A．Thedevelopmentoffastfoodservic
7、esB．ThebusinesscareersofMacandDickMcDonaldC．RayKroc’sbusinesstalentD．HowMcDonald’sbecameabillion-dollarbusiness2．MacandDickmanagedallofthefollowingbusinessesexcept.A．acinemaB．adrive-inC．atheaterD．abarbecuerestaurant3．Wemayinferfromthispassagethat.A．MacandDi
8、ckMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc.B．TheplacetheMcDonaldschosewastheonlysourceofthegreatpopularityoftheirdrive-inC．RayKrocwasagoodbusinessmanD．Fortyyearsagotherewerelotsoffast-foodr
