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1、浙江珠茶产业发展的现状与对策茶叶JournalofTea2005,31(4):214～216浙江珠茶产业发展的现状与对策俞燎远(浙江省农业厅经济作物管理局杭州310020)摘要浙江珠茶闻名全球,产销历史辉煌悠久,出口数量稳步增长,出口市场逐年扩大.但仍存在管理不够规范,质量意识淡薄,企业无序竞争,品牌市场萎缩等问题,必须加强质量安全宣传,加大产业科技投入,加快优势基地建设,加强生产过程控制,强化产销市场管理.关键词珠茶;历史;现状;问题;对策中图分类号:TS272.51文献标识码:A文章编号:0577—8921(20
2、05)04—214一O3ThepresentsituationofZhejianggunpowderteaindustryanditscountermeasuresYUIiaoyuan(DepartmentofCashCropofZhejiangProvince,Hangzhou310020)AbstractZhejianggunpowderteahasagoodreputationintheworld.Itenjoysabrilliantandcenturies—oldhistoryofproductionands
3、ale.Recently,thetotalexportvolumeofgunpowderteahasbeenincreasedsteadilyandthemarketforexporthasbeenexpandedgradually.However,theproblemssuchasnonstandardmanagement,littleconsciousnessofquality,disordercompetitionandtheshrinkageofbrandeffectstillexist.Vigorousef
4、fortsshouldbemadeinstrengtheningtheawarenessofqualitysafety,increasingtheinputofscienceandtechnology,acceleratingtheconstructionofproductionbasewithcompetitiveedge,reinforcingthecontrolofproductionfl浙江珠茶产业发展的现状与对策茶叶JournalofTea2005,31(4):214～216浙江珠茶产业发展的现状与对策俞燎
5、远(浙江省农业厅经济作物管理局杭州310020)摘要浙江珠茶闻名全球,产销历史辉煌悠久,出口数量稳步增长,出口市场逐年扩大.但仍存在管理不够规范,质量意识淡薄,企业无序竞争,品牌市场萎缩等问题,必须加强质量安全宣传,加大产业科技投入,加快优势基地建设,加强生产过程控制,强化产销市场管理.关键词珠茶;历史;现状;问题;对策中图分类号:TS272.51文献标识码:A文章编号:0577—8921(2005)04—214一O3ThepresentsituationofZhejianggunpowderteaindustrya
6、nditscountermeasuresYUIiaoyuan(DepartmentofCashCropofZhejiangProvince,Hangzhou310020)AbstractZhejianggunpowderteahasagoodreputationintheworld.Itenjoysabrilliantandcenturies—oldhistoryofproductionandsale.Recently,thetotalexportvolumeofgunpowderteahasbeenincrease
7、dsteadilyandthemarketforexporthasbeenexpandedgradually.However,theproblemssuchasnonstandardmanagement,littleconsciousnessofquality,disordercompetitionandtheshrinkageofbrandeffectstillexist.Vigorouseffortsshouldbemadeinstrengtheningtheawarenessofqualitysafety,in
8、creasingtheinputofscienceandtechnology,acceleratingtheconstructionofproductionbasewithcompetitiveedge,reinforcingthecontrolofproductionfl浙江珠茶产业发展的现状与对策茶叶JournalofTea2005,31(
